Stop & Shop Strengthens Customer Loyalty with SPSS Inc.

By Stefania Viscusi

TMCnet Assistant Editor

 

Stop & Shop Supermarkets recognizes the importance not only of the products on their store shelves, but the importance of their customers as well. In a bid to better understand their customer's needs and drive customer loyalty, they have turned to SPSS (News - Alert) Inc.'s SPSS Predictive Analytics software.

 

With SSPSS Inc.'s offering, the Northeastern supermarket company will be able to offer promotions that are more personalized and that are delivered to customers in an effective and timely manner.

 

A better understanding of their customers and their needs and use of that information to create promotions that are personalized and delivered at the right time, will help to strengthen customer loyalty while also helping to drive revenues.

 

Because customer needs are unique, it is important to be able to understand elements such as purchasing motivations as well as anticipate product demands.

 

Focusing on customer loyalty helps to create and maintain valuable, profitable relationships that go beyond satisfaction and leave customers feeling devoted or attached.

 

SPSS' predictive software offers Stop & Shop an improved understanding of their customers needs so they can deliver on them, as well as better manage production and distribution.

 

"Stop & Shop is one of the many advanced retailers that recognize the importance of understanding and predicting consumer behavior in order to create customer loyalty and drive revenue. SPSS predictive analytics is clearly a cutting-edge competitive advantage in all customer-driven industries," Jack Noonan, SPSS president and CEO commented in a statement.