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Groove Mobile Introduces Over-the-Air Dual Music Video Download Service Together with 3UK
 TMCnet Contributing Editor
Groove Mobile, a mobile music commerce platform, has teamed with mobile media company 3UK to add over the air (OTA) music video downloads to its mobile music offering. Users can now enjoy videos they purchased via cell phone on their PC.
With the Groove Mobile powered video download service, customers purchasing videos OTA will receive an optimized mobile version of the video directly to their handset. They will also have the option to download a higher quality .WMV file of the video to their personal computers– the essence of dual download. Customers can then watch videos on their PC or laptop or transfer them to their media center.
"We are pleased to expand our platform to include support for music videos, which are poised to be the next big seller in mobile content," said Adam Sexton, Chief Marketing Officer of Groove Mobile in a statement. "By providing a unified shopping experience for audio and video, and enabling a combined mobile and PC solution, 3 UK and Groove Mobile continue to push the envelope and define expectations for the ultimate mobile music experience."
According to a news release, the service will launch with 1,000 videos, three times the available catalogue of the previous mobile-only service. The expanded video music store will include music videos from all four major record labels: Universal Music Group, EMI, Warner Music Group and Sony BMG, in addition to other leading independent music labels.
The video downloads will cost GBP 1.49, with audio tracks still at GBP 1.29 for existing 3UK customers. In the event that a customer loses or deletes a video, they are able to re-download the video up to three times, free of charge.
"Groove Mobile has been an outstanding partner for 3UK, and we are pleased to expand this partnership with this best of breed OTA video service," said Pete Northing, Director of Content Services of 3UK. "The unified Groove Mobile platform will allow us to take full advantage of cross selling opportunities, and take music video sales to new heights."
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking.
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