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January 06, 2012

Apple's Siri Doubles iPhone Data Usage

By Monica Gleberman, Contributing Writer

With the introduction of Apple’s (News - Alert) new Siri voice recognition software, iPhone 4S owners are consuming more than twice as much data as subscribers using previous editions of the smartphone, according to a new report published by network management solutions provider Arieso.



iPhone (News - Alert) 4S users download 2.76 times as much data as iPhone 3G users. “Voice is the ultimate human interface,” said Michael Flanagan, Chief Technology Officer adding that, “As you lower the barriers,” consumers will access smartphones features like Siri on a more regular basis. Flanagan states that iPhone 4S synchronization with Apple servers may also contribute to accelerating data consumption patterns.

Siri, introduced late last year in tandem with the iPhone 4S, enables users to employ a natural spoken language to access and perform device tasks like mobile search, messaging, and contacts. The technology (acquired by Apple in April 2010) essentially applies search algorithms to translate udders verbal search queries and commands into web searches. Apple Senior Vice President of Worldwide product marketing, Phil Schiller, described Siri as an “intelligent assistant that helps you get things done just by asking.”

Now one percent of wireless subscribers consume half of all downloaded data. The report adds that extreme data usage is not limited to iPhone users: Consumers who own Samsung’s (News - Alert) Android-powered Galaxy S download as much data as iPhone 3G owners.

However, before most phone users started using data, phone companies offered unlimited data plans for a flat rate. However, as more people adopt smartphones that’s not sustainable. AT&T, T-Mobile (News - Alert), and Verizon have all forgone that option for new contracts, grandfathering in those who hopped on the data early in the game.

Now, as you rack up data overage fees for repeatedly asking Siri for questions and information, those lucky unlimited data users can rig Siri to do whatever they need without worrying about overage fees.

The popularity of smartphones is increasing according to Flanagan. “The hungry are getting hungrier,” he said. Bandwidth is not unlimited. Flanagan warned saying that some data packages that are currently being offered by phone companies will most likely not last and to sign up for them while you still can.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.






Edited by Jennifer Russell
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