In the short time that Apple CEO Tim Cook has held the powerful post, the new leader is communicating more to employees than his late, highly-admired boss Steve Jobs (News - Alert), according to news reports. That is one of a few changes Cook has made as CEO, according to a report from The Wall Street Journal.

In addition, The Journal says Cook divided Apple’s (News - Alert) education unit into the company’s sales and marketing units. Also, the iAds group was assigned to Eddy Cue, a senior vice president of cloud services.

The Washington Post also reported that Apple will now match employee contributions to non-for-profit charities up to $10,000. Jobs had limited support for philanthropy.And Cook has been sending messages addressed to the entire “team” of employees at the company.

Cook has also been interested in promotions and corporate reporting structures, The Journal said – noting that Jobs was largely uninterested in these.

In addition, Cook could dip into Apple’s on-hand cash – now estimated at more than $80 billion – to pay for dividends or a buyback of stock. Jobs opposed such moves before, media reports said.

Cook, a specialist in logistics, was selected by Jobs as his replacement.

However, overall the culture at Apple is pretty much the same during Cook’s watch as it was during Jobs’. Cook said Apple wouldn’t change when it was announced in August that he would be following Jobs as CEO.

About that time, TechZone 360 reported how Harvard Business School researchers observed that the Apple culture developed in such a way that whenever a decision is made at Apple “the employee has one overriding thought: What would Steve [Jobs] do?”

“If anything, the Messiah's departure is only going to make his influence there grow stronger still,” stated an article from the Harvard Business Review blog by James Allworth, Max Wessel, and Rob Wheeler, fellows at the Forum for Growth and Innovation at Harvard Business School.