Want to increase the visibility of your website in search engine results pages? Use these five search marketing strategies that work.  

When it comes to driving people to your website, there are many ways to do it. Search engine marketing is one of these ways.  

Think about it: when you want to find something, be it a service or a product, where do you first look for it? You most likely go to a search engine, be it Google (News - Alert), Yahoo, Bing, or others. Well, so do your prospects and customers. In fact, data shows that 61% of consumers use search engines to help them in their product research before making a purchase.  

So, if you want your brand and products to be discovered, you’ll want to rank well for your target keywords. These five top search marketing strategies can help you.  

1.      Make your website a quality one 

In today’s digitalized world, where online presence is a must, the online environment is pretty competitive. So, just having a website isn’t good enough. You need a high-quality one. And, by quality, we mean things like speed, design, user interface, security, and mobile-friendliness, all done right.  

2.      Do your keyword research right 

Keyword research is another essential step in your SEM efforts. You need to discover the most relevant words and phrases that are related to your business and offering. And, by relevant, we mean that they must be those keywords that people use in search engines to look for products or services similar to yours.  

There are many ways in which you can find keywords for your content strategy, like: 

• Look at searches related to  
• Use Google suggest 
• Use Google keyword planner  
• Use other keyword research tools  

3.      Combine your SEO efforts with content marketing 

Today, most of the metrics used by Google’s algorithms have something to do with content and the engagement it wins you. So, these days, it’s not just about good coding skills to get your website to rank better in Google. It is also about distributing great content, be it visual, text, infographics, audio, and others.  

As the digital marketing experts from Click Intelligence explain, “High-quality content that ranks well needs to be entertaining, informative, and make the readers feel something. Only valuable content encourages actions that contribute to ROI.” So, make sure that you combine your SEO and content marketing efforts.  

4.      Focus on Google My Business 

Google my business optimization is another excellent strategy to rank higher in local searches. Google business listing helps companies by highlighting their best features and enable consumers to find and learn about them quickly.   

So, claim a business profile and complete your account. From there, optimize it continuously through descriptions, posts, photos, responses to reviews, etc.  

5.      Have a link building strategy in place 

Link building is an important SEO strategy. It is one of the most crucial factors that search engines use to determine rankings, deciding who makes it in the first-page search result. So, make sure that you have an effective link building strategy in place.  

More precisely, for your link building strategy, you can:  

• Use strategic guest blogging  
• Create and distribute infographics  
• Have a solid social media presence 
• Use resource links from high-quality sites 
• Check your competitors’ backlinks 

Wrapping up 

These five search engine marketing strategies will help your business improve ranking and achieve your other marketing goals.