It takes more than engaging social media posts, clever SEO strategies, and intelligent PPC campaigns to grow a company’s revenue and recognition.

To increase a business’s cash flow, efficiency, and reputation, you must invest in various innovative technologies. Transform your company by learning about the following four software tools to maximize productivity and profitability.

1. Customer Relationship Management (CRM) System

A CRM system can centralize your business database, as it will gather your current clients, open accounts, and leads. In addition, it will improve your company’s visibility of all contact channels, which will save your team time when searching for a customer’s details or sending information.

The right system can improve your brand’s customer service experience, leading to a positive reputation, repeat custom, and a bigger annual revenue. First, however, you must research the best CRM systems available, as they will provide different features and prices.

2. A Chat Marketing Platform

Make social media work harder for your business with an Instagram DM automation tool. ManyChat is a 100% Instagram and Facebook (News - Alert)-approved chat marketing platform that allows a brand to create personalized conversations.

As a result, a company can automatically answer product questions, send followers to a point of purchase, and provide instant support to help customers and boost satisfaction. The platform could improve brand engagement and product sales, which will support a company’s financial security and growth.

3. Email Management Tools

Did you know average professionals spend 28% of their time reading and writing emails? It equates to 2.6 hours per day for a typical US worker. As answering emails can take up a substantial amount of your employees’ time, you must invest in an email management tool to improve productivity. It could help your staff work their way through their emails at a much faster rate.

Most email management tools will allow your employees to:

• Send more professional messages
• Prioritize emails
• Merge many email accounts
• Schedule emails
• Send large email batches at the click of a button
• Automate follow-ups
• Locate a recipient’s full contact information, including email addresses, phone numbers, social media accounts, etc.

The less time your employees spend on emails, the more time they can dedicate to growing your brand’s reputation, customer database, and revenue.

4. E-Signature & Document Tracking Software

E-signature and document tracking software can simplify administrative tasks and decrease a company’s overheads. For example, it enables your team to collect signatures for various electronic records, such as business proposals and sales contracts.

As it will provide a unified view of contracts, it can support a paperless office. Plus, it will send notifications of key dates that could affect a business contract, such as a contract renewal cut-off date. Many options allow businesses to integrate an e-signature and document tracking tool with a CRM system, too.

The right technologies can transform your business for the better. The above tools are a great place to start, as they can simplify your company’s operations, transform the customer experience, boost internal productivity and, most importantly, maximize sales.