Over the past couple of years, rapid advancements in technology, human behavior, and the operating environment have changed how companies interact and do business. The acceleration of digital commerce has led to massive upheaval of marketing strategies, consumer behavior, and the meaning of the term “office space.”
The rapid change in the business landscape means creative businesses need to adapt to recent tech trends. Here's an overview of the four key technology trends that are affecting businesses.
#1. The Rise in Voice Technology
You can still describe voice tech as emergent technology. However, it is fast on the rise. Alexa, Siri, Google (News - Alert) Home are some examples that are already in use today.
As connected homes move from being a fad to a firmly established trend, voice-assisted technology is becoming a constant in applications such as music players, microwaves and ovens, and TVs. These applications are usually used in shared communal spaces such as the living room or the kitchen.
According to this study of voice technology trends, it's changing how businesses and consumers interact. In an increasingly contact-less world, expect businesses to adopt voice technology faster than ever before. All this will happen with human voice-over actors, produced by creative talent.
#2. Remote is the Future of Work
The office space as we know it is rapidly evolving, and these changes might be permanent.
Remote work (also called telecommuting) wasn't an option for most industries some years ago. Today, it's the gold standard. And it doesn't seem like that's going to change. Companies such as MasterCard, Hitachi (News - Alert), Coinbase, and Google are already leading semi-permanent remote policies.
For the creative industry, this only means one thing — more jobs/options. Companies will be more flexible in hiring freelance or contract creative talent globally for their creative projects.
#3. The Rise in eLearning and Virtual Training
The education industry is also undergoing a radical shift. This doesn't just apply to learning institutions, but eLearning programs, professional post-grad schools/boot camps, and corporate training programs.
Many schools are currently in the process of trialing eLearning systems and recording content. The eLearning industry's need for high-quality content production, design, and production means a boom in the creative industry's educational jobs. Creative professionals with experience in these skills will take advantage of these new opportunities.
#4. Content will Predominantly be Video-Based
The rise in video-led content is a no-brainer. The increase in screen time by consumers means brands have to adjust their marketing budgets to fund video-based content strategies. These businesses adjust their rollouts and media campaigns to impact consumers where they spend most of their time — on their screens.
The rise in eCommerce has also accelerated the shift to video content campaigns. Creative businesses that are experienced at creating educational and conversion-focused content will take advantage of this burgeoning demand.
Why Does This Matter?
These four technology trends will affect each business in unique ways. However, you can expect pressure to change your marketing, customer interactions, and product rollouts based on these changes.
Creative businesses that retool their strategies and upgrade their skill sets will be prepared to take advantage of what the new tech trends have to offer. Brands need to engage and drive awareness on the media channels based on where their consumers spend most of their time, and these trends will guide businesses to the right digital platforms.
One thing is sure about the future — the creative industry has a lot more to gain than lose from the changes and technology trends sweeping through the world. The only question is, will your business be ready?
