With technological advancement, social media marketing has become the cornerstone for various businesses to promote their brand and earn profits. Out of all the marketing tools, Instagram with 25 million business profiles, has become the hub for brands to drive traffic and build a loyal customer base.
However, building a robust business presence on Instagram is not easy as it seems. You need to learn proven strategies if you want your business to get real and organic followers on this platform. With a larger audience, your business will gain more opportunities to improve its visibility.
You can also visit some of the best sites to buy Instagram followers but why not save this cost and use a different approach to grow business on Instagram. In this article, we have compiled a list of 7 proven ways that will help you to grow your business's following on Instagram leading to more purchases of your product or service and increase traffic on your website.
1. Optimization of Your Business Account
To gain followers on Instagram, the first and foremost thing you need to do is fully optimize your business profile. The profile consists of three sections that highly represent your brand on this platform.
Firstly, the Instagram username is the most important part of your business profile. You need to have a proper username without unnecessary special characters so that it is convenient for users to search your business profile. It should also be connected with your brand name.
Secondly, the profile image should clearly highlight your brand, it can be the logo of your brand or any image that is related to your business. Also, remember that the profile image should be in sync with your other social media accounts.
Lastly, and the most important one is the Instagram bio, it tells your audience about your business. It should have a clear description of your business and a clickable link to the homepage of your website to drive more target traffic.
2. Create a Branded Hashtag
Create a unique branded hashtag for your business account. It will help you to attract new followers and provide plenty of content for user-generated posts. A branded hashtag can be anything related to your business.
You can also encourage your audience to use your products with the branded hashtag in their posts in the form of contests. And in return, the winners can get a chance to be featured on your Instagram page or get other prizes.
This strategy will help you to increase engagement on Instagram and boost up your sales.
3. Post-High-Quality Unique Content
The most important and effective trick to increase engagement on Instagram is to publish high-quality content. Instagram is a visual sharing app and to increase your visibility on this platform, you need to post striking pictures and videos.
The content you are posting on your business profile should be unique and highlight your brand. Just keep an eye on new Instagram trends, so that your content is up to date.
You can also use Instagram analytics tools to track and analyze which type of content is gaining more attention. If you want your business to thrive in this highly competitive world then you need to post content your followers want to see.
4. Get the Most Out of Instagram Stories & Lives
Posting your content using different Instagram features can help your business page to get more followers. Instagram stories and lives are a great way to interact with your audience.
Instagram stories disappear within 24 hours but with the “story highlights” option you can organize your best stories in different categories on your business profile. Instagram provides stickers options to make stories more engaging, post stories with different stickers like a poll, locations, quiz, and others to attract new followers.
Go live, and interact better with your clients answering their questions. This will make your customers connect with your brand on a personal level.
5. Collaborate With Influencers
If you are looking to increase your business following on Instagram, then one of the best ways is working with Influencers. Instagram is full of influencers with a high engagement rate.
Partnering with micro-influencers can benefit your brand’s online presence. Just search micro-influencers of your niche with a high engagement rate. Ask them to promote your products on their page, this will help you get a new audience on Instagram with marginal promotional fees.
6. Engage With Your Audience (News - Alert)
Engagement is the key to get more followers on Instagram. If you want your business profile to have more following then you need to interact with your audience. Just keep in mind, not everyone who views your content is your follower and that is what you need to work upon.
Make sure you respond to as many comments as possible because it provides an opportunity to convert your viewers into followers. Instagram algorithms favor posts that get more engagement. So, don’t miss a chance to gain more audience. You never know your post might even land on the “explore page”.
7. Analyze Your Posts
Instagram analytics tools are the best way to track and analyze how your content is performing on Instagram. The platform provides insights into every post in your feed.
With this you can find out which content is performing well and, in that way, you will know what your audience wants to see. Post similar content to get more engagement.
Analyzing your content on Instagram will also help you to know when is the right time to post so that you can schedule your post and get the most out of your business profile.
It is a long way ahead, but we hope these tips make a real difference to your Instagram business account and boost your following.
In this post, we have tried to simplify the tricks you can use to gain more Instagram followers. However, the most important thing you need to do is to connect with your followers on a personal level and build a community.
