A business email signature is often more than just a name and title. It is often a part of personal as well as company branding. Readers tend to respond more when they notice a professional signature on the emails they receive.

An ideal email signature should be able to convey the required information about the sender and attract the reader’s attention. These are some of the elements that are often included in a professional email signature.

• Name
• Job title
• Name of the company
• Contact information
• Company logo

Apart from these basic details, people often include social links and photographs in their email signature as well. But people adding multiple elements to their email signatures should also consider the responsiveness of the design. Readers often access their emails on their smartphones. Therefore, an ideal email signature should have a responsive design to adjust on mobile screens.

In some countries, business communications should meet some legal guidelines. Therefore, business owners should check the legal requirements in the country before adding email signatures.

So if you have been looking for information to add an impressive signature, you have come to the right place. Here are some tips to help you create an email signature that looks attractive and conveys the right amount of information.

Keep It Simple

Remember that when it comes to an ideal email signature, simplicity is often the key. If you add too much information to your email signature, it can distract or overwhelm your reader. Moreover, your company may require you to use a uniform email signature for all your business emails.

Recipients often tend to ignore emails that have a signature with too much information. Also, try to avoid adding irrelevant or controversial information to your email signature.

For example, if you want to add a quote to your business email, make sure it is relevant and does not instigate any controversy. If your customers get offended by the quote, you could lose their business.

Add Your Hand Signature

Adding a handwritten signature is an elegant way to address the readers. It also adds a personal touch to your emails which can make the recipient feel valued. A handwritten signature can make your business emails look classy. It can also ensure that your email stands out from the other correspondence in a recipient’s inbox.

Placing a hand signature in your emails is a great way to increase your brand awareness. It will add a certain amount of social value to your emails and even boost your sales.

Traditionally, people used to place their handwritten signature on a piece of paper and scan it to add the JPEG to their email. But in modern times, you can use free electronic signature makers to add a handwritten signature.

You can use these tools to create a beautiful hand signature and add it directly to the email footer. The electronic signature makers allow you to connect to your Gmail, Outlook, Yahoo, or any other email platform to place your signature conveniently.

Include Social Media

Social media links are another effective way to connect with your readers and build a long-term business relationship. However, make sure that the social media links you add to your email signature look professional.

It is best to check your social media account and remove any unprofessional or controversial posts before adding the link to your email signature. Also, remember that your email recipient will be able to read what your customers have to say about your company on social media accounts.

So make sure that you have good ratings and reviews on your social media pages before you add the links to the signature. Most business professionals try to promote their social media pages. So your email recipient would appreciate it that you made an effort to connect your account with theirs.

Make It Colorful

One of the easiest ways to catch your reader's attention is to add a bit of color to your email signature. Recipients will pay more attention to your email when they see a splash of color in your email signature.

However, remember that it is easy to overdo colors in an email signature. Improper use of colors in an email signature can make it look unprofessional and tacky. So it is best to use one or two colors that complement each other in your email signature.

Try not to use bright colors like purple or orange unless you are in a creative industry. It is best to stick to subdued tones to make an email signature look professional. You can also use colors that are part of your brand logo or your website.

Go for a Corporate Look

If you are a part of an organization, you should portray a corporate look through your email signature. You may also be required to add the corporate logo to the signature.

Keep in mind that your business emails represent the organization you are working for currently. Therefore, your signature should incorporate the corporate standards, colors, and fonts. You may also need to include corporate links and addresses in your email signature.

Creating a professional email signature is an ongoing affair. You have to make sure that you keep it updated with the current links, phone numbers, and contact information.

Email signatures with outdated information can create a bad impression on the recipient. We hope that these tips prove useful to create an email signature to suit your requirements.