With close to 500 million active users, Instagram has become one of the best social media marketing platforms globally. The platform has a highly targeted visual marketing channel that can help brands build a loyal audience that can take your business to a whole new level. Like other social media networks out there, you first focus on improving your Instagram profile by increasing your followers, likes, and views.
In this publication, we show you how to grow your Instagram account and improve auto video views Instagram on your posts. A massive following without engagements means nothing. Here are strategies to help increase your Instagram views as well as audience expansion.
Use the Right Hashtags
When you open an Instagram account, your first goal should be to engage your current audience while increasing your following. One way to increase the eyes of exciting and engaging photos or videos is the use of hashtags. The use of hashtags enables users searching for a specific niche to find your content with ease.
Fundamentally, you choose the right hashtag as Instagram followers will choose specific hashtags over others depending on what they are looking for. More popular hashtags are likely to reach more people, and you are more likely to reach new users. Ensure you don't use too many hashtags as they are likely to make your post appear dull.
Post at The Right Times
Apart from using hashtags, another way to improve your Instagram following is to make your post at the correct times. Some users are reporting an error where they couldn’t process the request. That is often because of network errors, but make sure to post just before the busiest times, to avoid that problem becoming an issue for you. A targeted Instagram approach involves analysing what has worked in the past through a process known as history vs engagement. This report will help you identify the best times of the day and, by extension, days of the week. Through this analysis, you have a chance to get a good insight into your Instagram account.
Steal Your Competitors' Followers
Another good way to attract and find a new following for your Instagram account is to seek your close competitors and engage with their audience. The fact that these people have shown considerable interest in your competitor's products makes them your potential customers.
One way of stealing your competitors' followers is by engaging more with them. You can start by following them and then commenting and liking some of their posts. If you follow at least 30 of your competitors' followers in a day, you will likely get 15 of them following you back. Naturally, there are three essential things to do to get an Instagram user's attention, follow them, like their photo, and comment on the photo.
Use Geotags to Boost Local Discovery
You can also make your Instagram discoverable by tagging your location. In this case, the city you are in or the venue you are taking your photo. Places have their own Instagram feed, their own story, and location sticker on your own stories. For instance, if you are marketing a business, you can make the most out of location tags by posting regularly and engaging with feeds from the perspective of customers who are physically in a particular vicinity.
Organise your Stories into Highlights
When a potential Instagram follower lands on your profile, you don't have much time to convince them to follow you. One effective way is to use the Highlights feature to organise your Instagram stories to pass a message that will explain what your business is all about in a few words.
Instagram stories have a lifespan of 24 hours, and so you can make use of Highlights to give your account a second life to entice the public to follow you. This way, they will try not to miss out on more stories in the future.
Be Consistent
Instagram followers will not follow you after a day's post; instead, what you promise to post daily. Your audience will want to be assured of consistent content once they click the follower button on your account.
Having an account with a consistent theme and posting schedule will have a considerable growth rate compared to dormant accounts that put up their posts once in a while. Even a simple pattern like posting times will draw new followers into your Instagram account.
Ask for More Followers
While most big brands consider this as "stooping too low", it's one strategy that works with maximum efficacy. Don't be shy to ask the masses to follow you occasionally. Just as YouTubers will put up a post and ask viewers to click the subscribe button at the end of their viewing, you can do the same by occasionally putting up a post informing people to follow you.
You may not realise how many people out there enjoy your content but are waiting for something to invite them to follow you. You can do this through Instagram captions by pitching what your audience will get if they follow you.
Post-User-Generated Content
User-generated content is content like videos, reviews, photos, audio, and many more. The tool is a perfect marketing strategy as followers will humanise your brand by featuring real people and real stories that show your product in real life. That way, you will build a more trusting relationship with your potential customers.
Not only will your audience enjoy their 15 minutes of fame on your feed, but the feature will also drive more sales, and more people will want to associate with your account. Recent research revealed that close to 56% of customers are more likely to buy products shared by customers than marketers.
Live video is key to running a successful marketing strategy on Instagram as you can use this platform to stream videos to your followers and engage with them in real life. When your brand begins a video stream, a ring encases your profile stories to tell your followers to check out the stream. Your followers will also receive a notification when the live video begins. Once the video is complete, you have a chance to upload it to your story for 24 hours.
Remember, Instagram Live is interactive; some of your followers will comment while you are streaming live. Try to acknowledge their comments to encourage them to participate more.
Remember that Instagram Live is interactive. Your followers will probably comment while streaming live, so try to acknowledge their comments and find ways to get them to participate.
Run A Giveaway
Running a giveaway is one of the best marketing features on Instagram that works when a friend tags their friend on your post. These comments contribute to your post engagement which makes it favourable for an Instagram algorithm. One good thing about this method is that it comes with a recommendation of the people you could win over as followers.
At the same time, this feature is a reliable way to get your audience tag (News - Alert) your friend since running giveaways will encourage your audience to tag their friends.
Conclusion
Without a doubt, Instagram marketing is one of the most powerful social media marketing platforms. The platform provides users with a practical framework that can deliver valuable and truthful content for their audience.
However, if the right strategies are not applied, your efforts to improve your Instagram views will not bear any fruits. Successful branding starts with making the right decisions regarding the choice of content. Even though there are various other ways to improve your Instagram reach, the factors mentioned are good enough to enhance your account.
