Progressive Web Apps, or as they are called PWA for short, is a modern technological concept in web development. It allows you to create a solution that combines the best of mobile applications and traditional websites. PWAs are ranked in search engines and can be installed on mobile devices, just like native apps. An amazing feature of PWA technology is the ability to use a PWA even in offline mode or when the internet connection is unstable.
How are PWAs useful for e-commerce?
Statistics show that in 2021 more than 73% of orders in online stores are made via mobile devices. With this information in mind, it becomes obvious that PWA is a great solution for any online store.
Among the unique features that are inherent in PWA sites are the following:
- installability of a PWA on mobile device;
- work with the online store is available when the network signal is unstable or absent;
- the instant loading speed of any pages;
PWA technology can adapt to any operating system of any mobile device. Downloading an application with your store is carried out without using the App Store, Play Store, and other stores with applications. It is much faster and more convenient for any user.
PWA technology is capable of maintaining a continuous session for all users, which has a beneficial effect on conversion rates. Any visitor to the website will be able to use all of its functions, even if their Internet connection has disappeared. The finished order will be transmitted to the website as soon as the device regains connection with the internet.
High speed helps to instantly load all internal pages of the site. This is especially useful when the user has a weak internet connection. Push notifications provide an opportunity to keep in touch with customers, allowing merchants to regularly increase customer interest and engagement. Given that the transmission of all data is carried out via the secure HTTPS protocol, users do not have to worry about information security.
Successful Cases of Doing Business with PWA
The use of PWA technology improves all the main indicators of websites that have a direct influence on conversion - loading speed, stability, shopping experience and so on.For clarity, we can cite successful examples of PWA's work with large international companies.
1. OLX India increased its user engagement index by 250%. Thanks to progressive web application technology, the bounce rate has decreased by 80%, and the CTR has increased by 146%.
2. The cosmetics brand Lancôme's website showed the best conversion rates, increasing an additional 17%.
3. PWA improves had a positive impact on the conversion rate of new AliExpress users by 105%, while the same indicator for iOS customers grew by 82%.
4. Rooted Objects was able to increase their conversions by 162% and accelerate page loading by 25% through PWA. Thanks to this, the company's income increased by 44%.
