What Is Online Marketing?

Online marketing is the practice of using web-based platforms to spread a message to their future consumers about a company's brand, goods, or services. Email, social media, display ads, search engine optimization, Google (News - Alert) AdWords and more are the tools and strategies used for online marketing. The aim of marketing is to reach potential customers through the channels where they spend their time reading, searching, shopping, online socializing and even their social media. Social media marketing is an effective means of reaching prospects and consumers that helps in online marketing for companies of all sizes. Through social media, your clients are already engaging with brands. Effective social media marketing will bring your company remarkable success, building loyal brand advocates and even driving leads and sales.

Online marketing, which mainly uses digital media to attract, engage and turn virtual tourists to customers, also has many advantages and challenges inherent in it. Internet marketing varies from conventional marketing, which has traditionally included ads for channels such as print, billboards, television and radio. The cost of selling goods or services was often prohibitively costly, and historically difficult to calculate before online marketing platforms appeared. Online marketing allows you to show your advertisements, while filtering out users that are not, to people who are likely to be interested in your goods and services. And you can monitor whether your advertisements have been clicked by those users.

Benefits of Online Marketing

The ability to quantify the effect of any given channel as well as how visitors gained via various channels engage with a website or landing page experience is a key advantage of using online channels for promoting a company or product.

The following will help assess analytics for web or mobile app experiences:

• Based on the conversion rate of visitors to clients, and the cost of those visitors, which online marketing platforms are the most cost-effective for acquiring clients.
• Which channels are productive for consumers to obtain and drive higher lifetime value, such as email marketing, which drives repeat sales to previous customers.
• What consumer cohorts demonstrate strong engagement activity and a high potential for upselling, such as software or mobile applications that plan to sell more goods to highly engaged consumers.

Top online marketing resources list to enhance your company

Fortunately, there are now hundreds of available online marketing tools that can generate traffic for companies of all sizes. Today, you must examine and play with the best marketing tools and software if you want to keep your company booming.

1. Chanty - Team communication tool

For any marketing team, a team coordination tool is a must. Marketing strategies involve a lot of events on different digital media outlets. A team needs to work on all the tasks and keep informed. For all marketing departments, quick access to files and data as well as a central place for discussions can be perfect. 

Chanty is a powerful marketing team coordination tool. For all your team meetings, file sharing, managing tasks, it provides a dedicated space. It offers limitless message history, the ability to add favorites to the most relevant conversations, as well as an intuitive mobile app.

2. ProofHub - Marketing project management tool

To help you schedule, coordinate, prioritize, delegate, track, and accomplish your regular to-dos, a marketing project management tool is developed. It takes the chaos out of your projects and helps every project to be completed on time.

ProofHub is a common platform for project management and collaboration that aims to help teams better interact and gain greater control over their projects. For all your tasks, teams, and collaboration, this robust tool provides a central location. It provides a range of smart features that increase the organization's visibility and transparency and thus ensure faster delivery times.

3. Ubersuggest - Search engine marketing tool

Search engine optimization (SEO) and advertisement for search engines (SEM) are both sides of the same coin. Using advanced techniques such as PPC ads, on-page optimization, and off-page optimization, the aim of these tools is to gain traffic and increase visibility across search engines. 

Ubersuggest is a free SEO platform specializing in the generation of new ideas for keywords. Originally developed as a system that scrapped Google Suggest words, Ubersuggest was recently acquired by businessman Neil Patel, who has since significantly expanded the feature set. Ubersuggest is an awesome method to find new keywords for long tails. Using Google Suggest, it aggregates data that provides keyword suggestions for your company close to your Google searches.

4. Buffer - Social media management tool

What makes it easier for companies to participate in social media through multiple contact platforms is a social media management tool. A social media management tool comes with functions that allow you to generate leads and sales by reaching the targeted audience of the business across all social networking, microblogging, photo sharing, and video sharing channels, from social media tracking to reporting. 

Buffer is a software framework designed to help you navigate accounts through multiple networks of social media. The tool provides you with the means to schedule and evaluate Facebook (News - Alert), LinkedIn, Twitter, Instagram, and other social platform posts to better connect with the target market of your business.

5. Wordstream - Pay-per-click management tool

A part of social media marketing is pay-per-click. A pay-per-click management tool will help you intelligently automate and drive more traffic to your website if you're working on a big marketing campaign. 

Wordstream is a leading software platform for online ads primarily designed to serve all small to medium-sized enterprises. The app offers a step-by-step guide to how paid search and paid social advertising campaigns produce more leads and revenue.

6. Google Analytics - Website Analytics tool

Get a more in-depth view of the consumers. Google Analytics gives you the free tools that you need in one place to analyze data for your business. It allows you to gain a better understanding of your clients. Google Analytics gives you the free tools that you need in one place to analyze data for your business. To help get the most out of your results, access Google's unique insights and machine learning capabilities. Analytics is designed to work with Google's advertising and publisher products so that you can target the right consumers using your analytics insights. It helps to easily process and exchange your information with an easy-to-use interface and shareable reports.

Google Analytics provides website traffic analysis that offers user interaction and engagement stats on your website. This program helps you to get a better understanding of the output of your website and refine it for greater outcomes.

7. MailChimp - Email marketing tool

As the title suggests, an email marketing tool is a particular tool used by organizations to do all their end-to-end email marketing. These are some of the major characteristics that you can expect from the best email marketing service provider: message automation, advanced list management, dedicated IP address, quick integration, and deliverability assistance.

MailChimp is a forum for marketing automation and a tool for email marketing. It is a platform for marketing automation that lets you share email and ad campaigns with consumers, clients, and other stakeholders.

8. Canva - Graphic Design tool

In captivating the minds of people, exclusive graphic elements play an increasingly important role. Visual language communicates the personality of a company to its future customers. A model does so much more, evokes enthusiasm and makes you visible in the midst of large rivals. Visual communication invokes immediate consumer action and urges them immediately to contact a company. The practice of using visual elements has always been a method of appeasing the target audience primarily. Today, as one of the most fundamental factors that have influenced the effectiveness of a digital marketing campaign, graphic design has taken a step up.

Canva is a platform filled with enough easy-to-use functionality that can be used by anyone to create a collection of shared content that is engaging. It uses a drag-and-drop format and gives access to more than a million images, graphics, and fonts. Non-designers as well as experts use it. The tools can be used for the design and graphics of both web and print media.

9. Vimeo (News - Alert) - Video hosting tool

A video hosting tool allows leads and customers to develop, host, track, calculate and distribute videos from marketing, sales, and service teams.

Vimeo is a website for video sharing that you can use for downloading, sharing and watching videos. Launched in 2004, the website has now expanded to more than 70 million creators, including film artists, animation, music, etc.

10. LiveChat - Customer Service tool

A customer service tool, an online solution that allows professionals to promote a positive experience for their current clients.  A customer support tool includes several ways to communicate with customers and meet their needs, from conventional voice systems to visual chats. 

LiveChat is an application for a help desk built for support and service teams. The framework comes loaded with online sales, marketing, web analytics, and live customer service features and resources. It helps teams to communicate in real-time with customers and potential customers.

Conclusion

Are you among the community of professionals who think marketing is above all else? If so, then you can execute, track, analyze, calibrate and better assess your marketing strategy with the right online marketing tools. With this post, we hope that you now have a better understanding of the most common online marketing tools for both small and large companies and how to use them to your advantage.

Ali Soudi

Head of Digital Marketing

He is a Google Certified Digital Marketer with 10+ years of industry experience. He is a prolific writer on business-related topics, regularly contributing articles to leading digital marketing and business websites.