In today's world, marketing a tech startup using conventional means is more complicated than ever. First off, there are more than 1.35 million other tech startups to contend with. Moreover, advertising techniques, such as PPC, are becoming too expensive for growing businesses. This means that despite having a stellar product, you might not be able to sell it due to a lack of brand awareness.

This is why you should consider search engine optimization (SEO). SEO is a great tool that allows you to leverage the increasing number of people online to meet your business goals. With more and more people going online to seek out the services they need, you must be among the first businesses they see during their search. That is what SEO is all about; to enhance your visibility online.

The following are cold, hard facts for why SEO matters to your business:

1.Statistics Cannot Be Ignored.

As mentioned, you are competing with over 1 million other tech companies for the same customers. However, consumers are more concerned with who they can find first rather than who has the better product.

According to a HubSpot study, 75 percent of internet users do not go past the first page of search engine results pages (SERPs). This means that if your website is not ranking on that page, you may as well not exist.

The same study revealed that more than 70 percent of internet users ignore paid ads, with more than 500 million ad-blocking plugins installed in internet accessing devices. This means that you can no longer rely on paid advertising to generate leads, as users are more interested in organic content.

These statistics are trying to convey the simple message that search engine optimization is one of the primary keys to business success today.

2. Increased Traffic and Lead Generation

The backbone behind SEO is quality content. Consumers today want more than just your product; they want your expertise too. For a tech company, this is especially relevant, considering that most people are not that well informed about the nuances. Therefore, by providing value through solving problems or questions that a user might have using your content, you will be encouraging more and more people to visit your site.

This will only result in leads that you can convert into customers.

3. Establishing Yourself as an Authority

As mentioned, more than 75 percent of users rarely scroll past the first page of SERPs. This means that they perceive the websites on that page as credible sources. By improving your ranking, you will be able to get more customers to trust you.

4. Impressive ROI

Ads are more expensive than ever today. It also does not help that more people are actively ignoring them since they feel too promotional. SEO, on the other hand, allows you to lure the customer to you.

This means that they will convert into your customers out of their own volition. For better ROI, you can seek a professional digital marketing agency such as Click Intelligence. This will help you avoid the pitfalls that prevent other tech companies from having higher conversion rates.

5. It is Measurable

Thanks to tools such as Google (News - Alert) Analytics, you can tell whether your SEO efforts bear any fruit. This will allow you to fine-tune your strategies until you hit the sweet spot. These tools also provide insight into consumer behavior.

Conclusion

Search engine optimization refers to all the techniques utilized to make a website rank higher in search engine results pages. At its core, it is all about the value you provide to the user, as that is what search engines prioritize when ranking web pages.

 Nonetheless, there are numerous other factors involved in making that a reality. This is why you should consider employing a professional digital marketing agency’s services to aid you in your SEO efforts.