Navigating a website can be simple and easy. It can also be clunky and difficult. A startup company can’t afford to have the latter. Potential clients or customers won’t have the patience to figure out a confusing website design, especially when it is a newer company they’ve never dealt with before.

Saving on design cost is a costly mistake

A lot of startups will be looking to save money wherever they can. They are just getting going and likely don’t have a steady income stream yet. All too often a startup will look to save on the design cost for its website. This can be a major mistake that sinks the business.

Building a website is not as simple as many belief. A lot goes into it when done right. A good design will not only look great and be easy to navigate but will also be set up in a way that steers browsers to the areas that get them to buy. A lot of thought and analysis should go into creating a website.

Deciding to save money on the design will leave a startup with an inferior website than its competitors. The website is often the first impression potential clients or customers have of a company. A bad design will cause them to move on to a competitor.

The easy way to find the right designer

Luckily, finding an experienced designer that will do the job right is easy if you use a SaaS design. SaaS (News - Alert), which stands for software as a service, means a startup can get all the advanced applications it takes to build a quality website without the huge upfront costs. The startup can also get the designers through the service.

Using SaaS means an upstart company gets an expert on using the software needed for an advanced, well laid out website. The company is left with someone who is still learning how to use the software or simply isn’t aware of all the advanced options that can be utilized to make the website functional yet unique so that it stands out from the competition in a good way.

A bad first impression won’t be forgiven

Having a bad website will drive business away from a startup. It really is as simple as that. Someone trying to decide whether to trust the startup with their business will not stick around long enough to learn how to navigate a clunky, poorly designed website. They have no incentive to think it is worth the effort. If the website is bad, the company probably is too. It’s often an unforgivable offense to a potential client or customer.

Going cheap on the website is far too often the fatal error a startup makes. Getting the website right is a critical step to success. Utilizing a SaaS design system can ensure your startup doesn’t fall prey to the caveat of trying to save money in the wrong place.