SEO is something all businesses need to be concerned with today. It does not matter whether you run a local cake shop or you have a network of accountancy firms around the world, you need to work on your search engine optimization strategy to make sure that you have good visibility on Google (News - Alert) and the other major search engines. The trouble is that the world of SEO is changing all of the time, and so it can be difficult to know where you stand. With that being said, continue reading to find out more about common SEO mistakes you must avoid.

1. Trying to handle SEO in-house - This is undoubtedly one of the biggest mistakes that a lot of businesses make today. If you were to attempt to do this, you would have no time left to focus on your core activities. SEO is such a massive undertaking, especially if you do not have the know-how and experience. This is why hiring an SEO firm like Lilo comes so highly recommended. You will have a team of experts who will not only have the knowledge but all of the tools that are needed to devise the perfect search engine optimization strategy. They will also be able to monitor the performance of it so that tweaks can be made as and when is needed.
2. No mobile optimization - Smartphones have become the preferred method for browsing the Internet today. Therefore, if your website has not been optimized for mobile use, you are going to be missing out on a huge opportunity. In fact, Google has revealed that it often classifies websites based on its mobile site version first. This means that the mobile version of your website is more critical than the desktop version for SEO purposes.
3. Using outdated techniques - Another error that a lot of people make when it comes to SEO is using techniques that have past their sell-by-date. For example, keyword stuffing is a thing of the past. This is when firms used to incorporate a key phrase into an article as many times as possible, no matter whether or not it made grammatical sense. If you do this, it will go against your strategy and it can actually see your penalized by Google. Quality content is the name of the game. Keywords should be incorporated so naturally that no one knows what they are.
4. Poor social media presence - Social media is important for online marketing today. However, the issue is that a lot of businesses are not using social media properly. They simply create as many social media accounts as possible, with little consideration for where their consumer audience is. In addition to this, simply posting promotional messages is a mistake when it comes to social media too; you must engage with the audience.
5. A lack of quality content - You cannot expect your website to rank highly if you do not have a lot of quality content. Content gives you the platform to differentiate your company from the rest. It helps you to define your value proposition and position your brand in the marketplace. Therefore, content must add value, it must be original, and it must be easy to read.
6. Focusing on quantity over quality - The final SEO mistake that a lot of businesses make is focusing on quantity over quality. This is especially the case when it comes to link building. They would rather have thousands and thousands of links pointing to their website than focusing on where these links are coming from and whether they offer any value. If you have links pointing to your website from here, there, and everywhere, you could hurt your ranking because these links are not related to your website and do not come from authority sites.

So there you have it: three of the main mistakes that people make when it comes to search engine optimization today. If you can avoid the errors that have been discussed above, you can give yourself a great chance of mastering the world of SEO and ensuring your website features as high up as possible on the search engine result pages. This will give you the solid strategy you need to move forward and ensure your website ranks well.