Ranking on the top spots of Google (News - Alert) is perhaps the biggest desire of many online entrepreneurs. After all, it is where the most traffic is. However, the million-dollar question is, how does one rise to the top of Google search amidst the unrelenting competition?
The truth of the matter is that a majority of businesses are trying to differentiate themselves online to gain traction. However, only a few have mastered the science (or is it art) of SEO. In case you are wondering what SEO is, it is the short form for search engine optimization, a process of getting traffic from “organic,” “free,” “natural,” or “editorial” search results on Google.
Ranking on Google involves optimizing your site with the right design and keywords to ensure it appears on top of search results. There is also the SEO aspect, which can be a little bit more overwhelming for someone who is just getting started. In this article, we will break it down to help point you in the right direction. However, it might be worth your while to look for cost-effective SEO solutions in Singapore to handle all these for you, so you can focus on what you do best – to run your business.
Optimize your site’s design
It all starts with the design of your website – and this includes everything from loading speeds to ease of navigation to responsiveness and so on. If your sites take more than three seconds to load, you are bound to lose out on more than 40% of your traffic. Again, if your website doesn’t fit on different browsing screens – like mobile phone, laptop, and tablet – you will lose out on prospects, and that affects your rankings.
Identify the keywords that your clients are searching
Finding relevant keywords that you want to rank for is critical – because it guides you in creating the right kind of content to help your site rank higher. It also helps you to identify your competitors and their behavior so that you can offer better solutions than them. Luckily, you can easily find keywords by using keyword tools.
Publish relevant content
In the online world, content is king – it rules. So, the next thing that you want to do after ensuring your site is optimized with the right design is to consistently create high quality and relevant content that will add value to your readers. It’s essential to understand your prospect’s pain points – this way; you will be able to create content that addresses their concerns. Creating superior and informative content is the only way to make them trust you and rely on you for solutions. On top of that, you want to use relevant keywords strategically throughout your content, so that when people search the keywords and phrases, your pages come to the top. Lastly, it’s a good idea to analyze your competitors’ content and ensure that yours is longer and more informative.
Employ link building strategies
When your site is linked or referenced by other websites, it tells Google that it is an authority, and this helps boost your ranking. There are different ways to build links – you can do guest posts, outreach, broken link building, unlinked mentions, link reclamation, content repurposing, and paid promotions.
