Do you want to uplevel your social media marketing campaign? Do you want your social media marketing to be effective? Well, if so, you ought to invest in the right social media automation tools to help in managing and optimizing your posts. If you’ve done it before, social media marketing involves repetitive daily tasks that can certainly take a lot of your time.

However, thanks to various tools that enable you to cut down the time spent on this and help you achieve better results for your marketing campaigns. With the endless list of automation tools available on the market, check out the following list of top social media automation tools we’ve compiled below.

1. IFTTT

IFTTT features a collection of applets that not only makes your social media marketing life easier but also more fun. The tool has 15 applets specific to social media that enable you to automate all kinds of tasks. For instance, you can set the tool such that is saves and shares all your Instagram photos across all social media channels or share your recently uploaded WordPress blog post to Facebook (News - Alert) and much more.

2. Agorapulse

This is a great tool if you want a tool with social media automation features and social media management. Agorapulse has social media management features at heart but has nifty automation features that make it outstanding. An outstanding feature is its mentions notification that keeps your notifications on the social inbox to make your work easier if you have a lot of mentions to go through daily.

As publishing is concerned, this tool makes it easy to schedule content and organize it in the form of an editorial calendar. Its evergreen feature also allows you to select the right times you schedule your updates to go out, add content to queue and it will automatically publish them. Lastly, it qualifies your social media followers, making it easy to identify brand ambassadors and influencers among your following.

3. ContentCal

ContentCal is an awesome social media calendar, planning, and scheduling tool. It is best for brands and agencies who want to plan their social media activities effectively and schedule updates in one dashboard. If you work as a team, you can easily add multiple members to your calendar, create straightforward workflows and assign everyone specific user permissions.

This tool’s calendar is overly intuitive and easy to organize. You can add ideas, images, videos, and drag-drop them anywhere within your calendar. You can schedule these updates, and if there are posts you would want to publish several times, add them to the “repeat” feature.

Other time-saving features of ContentCal include hashtag saving feature, in-depth analytics, and built-in emoji picker.

4. Post Planner

During its inception, post planner was a Facebook tool with little features of importance. However, with advancing developments, Post planner has advanced and developed into a powerful social media automation tool. The best being its ability to scan and discover intriguing content and create content streams.

The tool has an algorithm that finds your preferred social media platform best posting times. It also automatically republishes your most popular content, enabling you to make the most out of it.

5. Buzzsumo

Effective social media marketing is significantly affected by how strong your content marketing is. Well, without insights, you could be taking wild stabs in the dark writing several topics thinking that your audience will engage with. To succeed in content marketing, you should research and analyze what’s trending, perhaps a reason you should have Buzzsumo.

From this tool, you can see content trending across various social media channels based on specific topics. From here, you can analyze and find out what’s appealing from them and develop ideas on what to write about.  Check out this review of Buzzsumo to find out more.

6. Hootsuite

Social media is increasingly becoming competitive day in, day out. With this, the importance of maintaining a heavy presence shouldn’t be an option to remain competitive. Similarly, to remain present, social media is a serious time sink, regardless of whether you are using it for marketing, or to socialize and interact with prospects.

It is due to this that you need Hootsuite, a tool that saves on time used in maintaining your social media presence. This tool features a central social media accounts management platform. From its dashboard, you can view and control all your social media accounts, schedule posts and do more.

Hootsuite can also provide some advanced reporting, enabling you to oversee which social media campaign is working effectively. You can also easily track brand mentions and manage responses from one control place.

7. SocialOomph

This multiple automation feature is there to make your social media marketing easier. With this tool, you can schedule blog posts and set them up so that your recent blog posts get automatically published. They provide follow back and auto-DM feature also for Twitter (News - Alert) marketers.

8. Social Flow

Like other publishing tools like PostPlanner or Buffer, Social Flow helps content marketers get the most from your social media publishing. With this tool, all you should do is add your content to a queue, set up specific rules and Social Flow will get your content published in the best time possible to reach the most people on Twitter, Google (News - Alert)+, LinkedIn and Facebook.

9. Social Pilot

Social Pilot is a social platform-scheduling tool that allows you to connect up to 200 social media profiles in one account. With multiple profiles involved, expect hundreds of notifications and updates. However, its bulk scheduling system enables you to update them all simultaneously.

Social pilot also provides specific content suggestions for marketers to share and its scheduling calendar enables you to view your scheduled social platform campaigns all in one place. The tool has a mobile version that makes it easy for marketers on the go to view their Twitter, LinkedIn (News - Alert), Instagram, Facebook and Pinterest stats.

Conclusion

Social media is a great place to generate more following, share information and attract customers to your products and services. However, as your online presence expands, managing the various social media platforms becomes quite tedious. In such cases, it is best if you free up some time yet generate the desired results. The only sure way of doing this is using automation tools (especially with Instagram automation tools as social media can eat up a lot of your time) to boost your marketing efforts. With these tools, your social media marketing experience becomes easier.