There are so many ways that apps help us achieve daily goals. Whether it is for fitness, for nutrition, to set a to-do list or really anything that you can think of, there's an app for that.
But, did you know the value of a solid event app? Read on to find out 4 ways that an event app can take your next business event to a completely different level.
- Group cohesiveness: Every business event is built on a social element. Whether it is an event with mandatory attendance or a just for fun celebration, there will be a gathering for a unified purpose.
Business events like trade shows, sales meetings, conferences and other assorted corporate events have greatly benefited from the connection power that an event app leverages. An event app can help engage and smooth out the group interactions, such as utilizing an attendee list amongst the group, group matchmaking capabilities if the event is for hosting multiple aspects, sharing options on social media, and numerous other ways. Having a solid way for people to connect will greatly enhance your next business event.
- Easily accessed content: Everyone knows that pulling off a successful business event requires a lot of planning. Most business events are designed to showcase a lot of content to generate some buzz about something within the company.
As the event date gets closer, materials for preparation, such as pre-requisite paperwork or material that should be previewed ahead of time can be made more accessible via an event app. Content is no longer limited to paper forms handed out at the beginning of the event or mailed before the day. Documents, HTML, video-based content, and truly endless options can all be made available through an app.
The best part of an event app is that whether the information is confidential or proprietary, there are options to make it secure depending on the kind of app used. In addition, the app doesn't become useless after the event. It can be used to access the content for a refresher, for an update company-wide, or publishing any other kind of relevant content.
- Improved engagement and participation: To make sure that your event goes off without a hitch, and that you don’t run into any of the awkwardness of the lone person at the microphone, you can utilize an event app to double or even triple your audience engagement.
A recent example is how move theaters are publishing games that users can play on their phones which pulls them into the cinema experience more. Typically, the games have something to do with the movie.
At a business event that will typically be centered around networking, it is important to engage your audience. As we're all on our phones anyway, why not utilize an app to deploy engaging material and encourage audience participation? If there is even a small part of your business event that will rely on participation from the audience, then an event app is a dream tool.
Whether this engages everyone all around or provides a platform that everyone is comfortable speaking on, from the overly confident to the people who wouldn't dare speak in public, an event app provides the common ground necessary to boost engagement.
- Measuring success: When we said the app doesn't have to become just another program with a short-lived life of a business event, we meant it.
In addition to all of the things it can do during the event, you can also use it for some of the most accurate feedback you will ever receive business wise. It’s no secret how our web browsers collect data. Often, the purpose isn’t identified. But, nearly every app, every site, and anything you do online requires an email address or wants to know your location.
These questions have become so commonplace in our tech-oriented society that we don't think twice about giving up what used to be personal information. Going back to the app, think of how you can leverage this inquisition power to measure the success of the event and help you to fine-tune future events.
What did people think? What would they have liked to see instead of something that they didn't like? Is there a topic they felt should have been presented that wasn't? Your app can generate anything from surveys to quizzes, and even provide the option for anonymous feedback if users would be more confident expressing it that way.
If your app is being used for content, you can also track which kind of content was most popular with statistics of what specifically is being read or looked at, who is looking at it (think invaluable demographic information), and even for how long.
Event apps are one of the best and most versatile tools. As the event planner for a business, you might find that surrendering to the digital influences of today can make your job much easier and more rewarding. To build a successful event app isn’t a novel idea, but the experience that the event goers have is revolutionary time after time.
