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March 02, 2018

4 Common Mistakes to Avoid When Creating Your Website

No matter if you are creating your very first eCommerce website or if you have a number of websites already, you know the importance of have a great-looking professional design to attract customers and help your business grow and expand. The design you use for your website is often the first impression that a potential customer has of your business. This means you need to be sure that you make a strong and positive first impression. Creating a well-built site is not as difficult as it may seem, but you do need to avoid some of the most common mistakes that are made to build your reputation.

1. Avoid Large Text Blocks

If you create large text blocks, this can be a complete waste of time and effort. This is an all-to-common mistake made by a number of first-time web designers. They forget the fact that those visiting their page will likely not stick around to read line after line of text. In fact, if you do not make what you write easy to scan (i.e. using bullets, subheadings and other breaks) chances are all the thought you put into the creation of your website content will never even be looked at.

When writing content for your website it is important that your customers know what it is all about after just a few seconds. If they have to spend over five seconds to figure out what you do or offer, chances are they are going to leave fairly quickly. Use small paragraphs and make your text clear and concise.

2. Consider the Colors Carefully

When you are creating a website, you need to choose colors that will work together well, but that are also not overwhelming. You should never use a bright color as your background, and it is never a good idea to use white text with a black background. The last thing that you want is to make your website too busy due to the problems it can cause. If visitors to your website are bombarded with too much right away, they will usually leave due to being overwhelmed. You need to focus on creating a clear and easy to look at design to ensure your message isn’t lost on new visitors to your website.

3. Avoid Fancy Fonts

While you may love the way a few extra dots and swirls look on your website, it can actually make your text unreadable and hard on the eyes. You need to ensure that it is as easy as possible for those on your site to read what you have published. Simple and large – those are the two guidelines you should adhere to for your website. If you are unsure about the type of font you need to use, then consulting with a web design professional is a must. They will be able to give you the guidance needed to get this decision made with ease. Rushing through these important decisions will lead to big problems.

4. Failing to Take Advantage of Video

If you are looking for a way to connect with customers right away, putting videos on your homepage is a great idea. Working with the professionals at Spiel Creative is a great way to get great looking videos in a hurry. They will be able to work with you to bring the vision you have for a corporate video to life. The money paid to these professionals will be well worth it.

When you are creating a website for your business, there are quite a few mistakes that can be made. However, with the information here, you can ensure that your website is effective and great looking, helping you achieve the goals and profits you want. Keeping this in mind will help you be more successful in the long run and ensure your customers have a positive experience. 

Edited by Mandi Nowitz
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