TMCnet Feature Free eNews Subscription
October 20, 2016

Keeping it Simple: Reducing the Complexity of VoIP Termination Services

By Special Guest
Manoj Jain, Global Head of Marketing, Bankai Group

As VoIP becomes an increasingly popular choice for both business and personal communications, the wholesale market is growing more competitive and complex by the minute. For carriers, choosing the right partner for VoIP termination services is a critical decision that determines the overall success of their organization, affecting everything from profit margins to customer satisfaction.



While capacity and quality of termination services are among the chief considerations, service providers and carriers now also face the dilemma of selecting the most advantageous pricing model to suit their business needs. While market competition has generated the opportunity for carriers to become more selective when choosing a termination services provider, the process has grown increasingly complex and time consuming as the industry evolves.

There are several main pricing models for VoIP termination services, including fixed rate and arbitrage. For carriers that are looking for a flat rate that does not vary with usage, fixed rate pricing is an excellent solution. However, while this type of model provides total consistency, carriers that experience regular fluctuation in traffic may be better served with an arbitrage model that is more responsive to irregular call volumes. With access to a large network of termination services providers, carriers also have the option to request pricing based upon their unique needs creating a more personalized experience.

In order to ease the complexity of the termination services provider selection process, companies like BridgeVoice have developed automated platforms that enable carriers to quickly and easily buy, sell and trade a wide range of high-end wholesale VoIP termination services and routes across a global network of operators, utilizing a fully-secure and easy-to-use online portal. With access to a worldwide network of suppliers, users are not able to easily find and select providers that meet their individual capacity demands with guaranteed quality assurance at competitive pricing. Some of these platform innovations also enable  multilingual real-time billing, transparent reporting, guaranteed uptime and dedicated account management with 24/7/365 Help Desk support, thereby streamlining business processes.

The complex and overwhelming world of wholesale VoIP solutions can become easier to navigate with direct access to providers and services right at one’s fingertips.

Manoj Jain is the Global Head of Marketing at Bankai Group. He has over 13 years' experience in marketing and strategic planning for BSS/OSS, Big Data powered analytics, network solutions and value-added services. He has several accolades under his belt including a Special Contribution Award at the BSS Summit and an Ambassador Award at Ericsson (News - Alert). His forte lies in the creation of brand awareness and visibility, digital marketing, SEO & SEM, media engagement and communications. He has worked with some of the best names in the industry including Ericsson, Bharti, Idea and Airtel (News - Alert).   You can reach out to Manoj at [email protected]



Edited by Stefania Viscusi

» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]
SHARE THIS ARTICLE

LATEST TMCNET ARTICLES

» More TMCnet Feature Articles