Ericsson (News - Alert) is in the midst of an evolving mission to become a content marketing giant. This is evidenced by the recent news and the number of broadcast companies that it has gone about acquiring. The latest of these acquisitions is FYI Television, which is dedicated to aggregating content from more than 9,000 TV networks each day and delivering customized content for users across a variety of consumer devices.

Ericsson has firmly positioned itself in the last couple of years in an effort to reinvent itself. The company left the consciousness of the consumer space in 2011, when it split from the consumer mobile phone market. That departure came at the end of a number of years of brand decline. This latest development and continued series of efforts points to make concerted push to be positioned in new experiences across media services.

This is not the case of a company reinventing itself and climbing back, it is merely being reintroduced. Despite the absence of Ericsson in the consumer market, it is still a giant in the business of enterprise hardware, supplying enterprise-level networking and software solutions to a number of industries across the world, particularly in mobile. In fact, as much as 40 percent of mobile traffic across the world runs through networks that were built by or are managed by the company.

Ericsson has already established specialized broadcasting services out of Georgia. The Swedish Telecom giant has had some interesting recent partnerships such as a recent deal with Cisco (News - Alert) Systems oriented towards mobile innovations. Mobile telecommunications is undergoing a constant reinvention and the acquisition of content focused companies such as FYI Television indicates a desire to deliver relevant content over powerful mobile networks. Ericsson has already strengthened its efforts in this field by working with the biggest media brands and providing a strong service portfolio. The cost efficiencies introduced by these relationships helps major brands to deliver content with integrity, speed, and consumer experience at the heart of its value proposition on a global stage.