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November 26, 2014

Attention Agents and Resellers! You Can't Sell What You Don't Know

By David Portnowitz, Director of Digital Marketing, Star2Star Communications

The decision to become an agent or installing reseller is the easy part. The hard work really begins once you make that decision, because to succeed in the telecom space you need to find a company whose products stand above the competition and offers you a chance to learn about those products to the point where you can make a compelling case to customers. Not every company offers an extensive telecom partner program that equips you with the necessary training, collateral and expertise to go to market successfully—but Star2Star Communications (News - Alert) most certainly does: 



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