In every industry, there are the "idea" people, charged with inventing new products and offers that are going to move the company ahead. There are also the "implementation" people tasked with making it all happen from a technology standpoint, for example, making sure the systems are in place to deliver the product, provision it, bill for it, and so on. And in most cases, there's a big gap between what the idea person envisions and what the implementation person can actually deliver with the tools he has. That gap often leads to compromise, with neither side completely happy with the end result.

But what if the sides didn't need to compromise? What if marketing could develop a new offer in response to a competitive threat and CIOs could deliver on it in minutes and hours, not weeks or months? In the telecom space, service providers are learning that bridging that gap is as simple as adopting a new way to deliver services. The Idea to Install concept embraces simplified orchestration of the processes that are focused on the critical upfront customer buying experience, where core functions support product and service creation and deployment, order capture, order management and service provisioning.