There's a social media soul mate for every search engine out there, even Bing! The Microsoft (News - Alert) offspring has been very successful at getting users to hate its services, but that doesn't mean it should be alone all its life (though really, how long can it live?). Facebook (News - Alert) has Google, bound in a partnership that cost some $250 million. It also has Twitter in its court. Lucky for Bing, Twitter isn't a one-search engine kind of site. Twitter (News - Alert) has also been affiliated with Bing and it has been announced that it will continue to serve Bing.

This is great news for Bing, or at least it should be. Twitter is experiencing enormous success. Between March 2012 and March 2013, the company grew by almost 48 percent, building its user database up from 138 million monthly actives to 204 million. Any company would be psyched to hitch their wagon to that enterprise, but Bing, no matter what it does and how hard it tries, just doesn't seem capable of competing with Google (News - Alert). This is to say, Bing may not be able to do its job, for what more has it to do than to stay neck and neck with Google?

As Frank Reed of Marketingpilgrim.com points out, Bing has proven unable of break 30 percent of the search market share barrier. Can Twitter fix what's really going wrong with Bing? No, and probably no one at Bing can either. The problem is the competitor. Google has become insurmountable on so many levels. It's got such stature as a dream company, that Hollywood went and made a movie, The Intern, about a pair of losers desperate to work there. It's a part of everyday speech. We no longer say "Look it up" when seeking information, we say "Google it." And who can forget the famous slide in the Google headquarters? How is Bing supposed to compete with that?

But aside from the fact Google is the ultimate top-dog in most categories it participates in, Reed notes that there's another problem Bing faces. It's one that Google faces, too. Searching by social media hasn't caught on the way the industry hoped it would. We all love of our Twitter and our Facebook and our Tumblr and our Instagram. But we love it for staying in the loop and getting up to date and in some extreme cases, feeling bad about our exes. It's not a go-to search engine, and thus, Bing's alliance with Twitter likely won't be its saving grace.