When it comes to customer satisfaction, it wouldn’t be wise for companies to adhere to a siloed method for delivering dependable service. In other words, it’s not in one’s best interest to rely on one single method alone. The strategy should vary just as your customers do. Customers are not only more likely to continue paying visits to a company that provides them with a positive experience, but they’re also more likely to rate good customer service as an important factor when doing business; a single plan of action may not deliver the results you desire.

As a proud Salesforce partner, we loved the recent insights the company shared on its blog regarding lessons to be learned in customer satisfaction. Here are a couple of key practices Salesforce brings to light that can help companies turn the tides in their favor.