Call center technology takes on various shapes and forms. In today’s ultra-competitive market, some businesses may be tempted to go on a hiring spree in an attempt to handle the natural ebb and flow of different solutions as they roll in and out. One call center software capability that should be considered when exploring new service innovations is mobile apps.

Did you know that when it comes to media consumption, about 12 percent of Americans spend their time on mobile phones? This is an incredible amount of the population that is setting aside time to spend on their smartphone. If a company opts to use mobile apps, then they can easily and effectively reach this percentage of the population.