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September 30, 2013

Hashtag Spoiler Alert! Facebook's Got Nothing on Twitter

By Nicole Spector, Contributing Writer

Last night, millions of Americans blocked off an hour and fifteen minutes to tune into AMC's series finale of “Breaking Bad.” For months, if not years, the show's audience has been pinned in suspense, dying to find out how the protagonist Walter White's greed-fueled antics come to an end, but often caught in a loop of "No, no don't tell me." Belated time zones and other obstacles that delayed viewing have had many social media addicts abstaining from Twitter and Facebook (News - Alert) until they're all caught up. But if you really want to be safe, just stay away from Twitter – that's the site you're really going to learn from.



Twitter (News - Alert) was not-so-subtly promoted during the finale, by a text at the bottom corner of the screen throughout that read: #GoodbyeBreakingBad. A link-infested, conversational cesspool of #BreakingBad mania, Twitter is alternately the best place to be if you're caught up with the latest fix and looking for another. Thenextweb.com's Jon Russell describes why Twitter is the best spoiler alerter of all the social media sites, and suggests that Facebook doesn't stand a chance as a competitor.

Twitter is simpler to use — not only as a poster, but as a reader — than Facebook. You can scroll through hundreds of status updates pertaining to your filtered search. Facebook is a beast not tamed for such compulsive inhaling of information. Facebook offers the ability to comment on a post, but that's hardly an interactive ground for discussion. There is no ricocheting off users as it's extremely limited to friends and friends of friends. This is because, in part, Facebook emphasizes the personal. If Anna Gunn, another “Breaking Bad” star, has a Facebook account she uses to connect with friends and family, there's a reason you and I don't know about it: we're not friends or family. On Twitter, these rules don't apply. It's just talk.

One particular delight Twitter users have when it comes to “Breaking Bad” and other forms of entertainment is the ability (answered or not) to call out to cast members and crews of the show. Both the main stars of “Breaking Bad,” Bryan Cranston and Aaron Paul, are on Twitter and tweeting about the show. Both actors have significant fan followings on Facebook, but they remain precisely that: followings. On Twitter, there's at least the hope that if you tweet out to Cranston or Paul, your signal is connecting to theirs. It's not uncommon for a celebrity to share a fan's posting, often with a response.

Has that ever happened on Facebook?




Edited by Alisen Downey
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