It’s no secret: Customers use more than one method to get the information they want. However, between the use of Web, mobile and social channels, there’s now far more than one unique way for customers to reach out to companies and get information. Considering the many call center solutions out on today’s market, it is absolutely critical that you equip your team with the right one to effectively manage these various inquiries. Remember that in addition to this, it’s still important for traditional channels to remain in place. In fact, telephoning a live customer service representative is still one of the primary and most frequently used options; however, at the same time, other mediums cannot be ignored.
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Edited by Ryan Sartor