Imagine you are waiting in line for fast food, behind a row of six cars. You are hungry enough to eat a cheap hamburger, but not hungry enough to sacrifice your high standards. So, you pull out your mobile device and enter the name of a signature burger into you app. Your goal is to find out the details of exactly what is inside of the neatly packaged commodity you are about to consume.

Forty seconds later, you peel out of the parking lot, never to eat at that place again.