The idea started innocently enough. David Gurlé was eating dinner with his family when drama erupted: His 17-year-old son had just defriended his wife on Facebook (News - Alert).

Then came the type of reaction and statements you would expect from a mother: Don’t you love me anymore? Aren’t you my friend? What prompted this behavior?

“My son did a fantastic job defending himself,” Gurlé said at StartupCamp8 at ITEXPO (News - Alert) tonight. “He said, ‘Mom, you are just too close to me in order for me to talk to you on Facebook.’”

Gurlé, founder and CEO of Perzo, says most people use Facebook as a social network. They use LinkedIn (News - Alert) as a professional network. But they don’t use anything as a personal network. At least not yet.

Not having a devoted personal network creates frustration and confusion as data is exchanged over all devices, resulting in fragmentation problems. All of those problems go away with Perzo, Gurlé said. The app, which is currently beta, combines email, real-time communication, connectivity and reachability features into one interface. With Perzo, users are allowed to keep their personal, social and professional networks separate, while keeping all their communications secure.

“We build a very, very secure system so your communications are always private,” Gurlé said.

But does the world need another social network? Gurlé said he thinks social networks aren’t good for interacting with loved ones. Where Perzo differentiates itself is by creating a platform that can be used with everyone from your closet family members to industry experts in your respected field.

And is Perzo yet another tool users would have to log in to chat and communicate with another subset of people? Some might think it’d be challenging to get people to use another app.

“The dream is that you don’t use your Gmail anymore,” Gurlé said. “We are not trying to get away from instant messaging and email—we’re going to give you those tools.”

To learn more about the company, visit its website.