Netflix runs on the strength of its viewership numbers. The more people watching, the more content Netflix can bring into its fold. Whether it's bringing in the older sitcoms that have been looking for a place to go, or attracting the makers of new and unique series, the end result is the same: more viewers means a better chance at content. Netflix is looking to draw in the younger set with a new content push, which includes a major block of children's programming with some familiar characters as well as completely new content.

The collection in question is set to offer up almost 300 hours of programming total, and features content mostly from Dreamworks. Dreamworks holds the rights to several major kid-friendly shows, from “Shrek” to “Kung Fu Panda,” and the newest reports indicate some Netflix-exclusive shows in the making for those series coming soon. Additionally, as previously noted, there will also be an upcoming series based on the movie “Turbo”dubbed “Turbo: F.A.S.T”--to come only to Netflix.

That's a lot of kid-friendly content, but what's driving this push? There's certainly more than enough kid-friendly content coming out of late; Amazon just wrote what was described as its biggest check ever in terms of content, picking up the rights to kid staples like “Dora the Explorer” and “Go Diego Go!”. Amazon even picked three out of five new pilots to be kids' shows. Some suggest that kids' shows are cheaper to produce than the alternative, not to mention the fact that it's harder to find a lot of kids' content out there as opposed to finding content for adults. That and kids have a tendency to be impatient, which lends itself well to streaming.

But Netflix has upped the kid ante significantly. Sure, Amazon has original content for kids, but Netflix is looking to bring in long-standing names. “Madagascar,” just for starters, but also bringing in properties around “Casper: The Friendly Ghost,” puzzle book series “Where's Waldo?” and long-time classic “Rudolph the Red-Nosed Reindeer.”

That's a lot of reason for parents to have a Netflix subscription. Not to mention, of course, a reason to keep a Netflix subscription. Given the immense savings that Netflix can represent against cable, it's likely got a few parents thinking twice about which direction to write the monthly checks, so to speak. Word is that the new shows will start hitting in 2014, and that may mean trouble for Amazon.

Of course, Amazon can fight back. One of Amazon's biggest draws isn't the video, but rather the free shipping on purchases made with Amazon with purchase of a streaming account. Should the decision ever come up, it's going to be hard to pull loyalty from one to the other. We may not even be looking at a competitive thing here; there's nothing saying that the two can't easily coexist. Roku has spaces for Amazon and Netflix alike—even Hulu (News - Alert) Plus—and even the three together are still, on a monthly basis, less expensive than many cable packages.

The key takeaway here is that we're getting into an era where there are a lot of options in terms of streaming content, and the more options there are, the more likely it is that the real losses felt here won't be Netflix or Amazon, but rather standard cable.