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June 07, 2013

Netsuite Revolutionizes eCommerce

By Jerry Biolchini, TMCnet Contributing Writer

eCommerce is big business. In today’s climate, businesses  need an online store.  While physical stores still make more money, consumers also prefer the opportunity to shop from home.  As a business owner why limit your sales to one location?  Yet unless businesses have a large IT office they cannot support an eCommerce infrastructure. This is why companies, such as Netsuite,  are jumping at the chance to build an easy to use eCommerce structure.



NetSuite (News - Alert) is leading that way in ERP solutions and has recently announced that it is adding new partnerships to its ecosystem of shopping application called SuitCommerce. With a diverse pool of apps, partner add-on applications,  SuiteCommerce customers can have a more robust shopping experience for their customers that meet each businesses unique needs.

A bad eCommerce experience, such as bad customer service, inconsistent checkout, or items that suddenly drop out of the shopping cart, can create friction between businesses and customers. Having a unified webstore, from top to bottom has become fundamental to businesses. 

"To grow the customer relationship, retailers need a 360-degree view of the customer, informed by data across multiple touchpoints as well as a full suite of capabilities supporting the customer experience," said Branden Jenkins, General Manager of Retail/eTail, NetSuite. "Retailers are embracing our cloud business suite because they believe in the customer-centric approach to business and require the agility necessary to bring that concept to life. With SuiteCommerce and NetSuite Retail Anywhere POS, we have extended NetSuite's ability to deliver the full value of the NetSuite platform through the most critical retail touchpoint."

Being able to select a series of applications that best create a shopping experience makes the process of creating a webstore simple. Why manage the complexities of webpage coding, financial processing?  The selection of SuiteCommerce apps will support nearly any business from, business-to-customer and business-to-business merchants. 




Edited by Ashley Caputo
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