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June 07, 2013

YouTube Launches New Channel Design

By Robbie Pleasant, TMCnet Contributor

Lately, when I’ve been logging on to YouTube (News - Alert), I’ve been receiving notifications asking me to switch my channel design to the new YouTube One Channel layout. While I, like many other Internet users, have resisted change so far, YouTube is confident that its new channel design will help users with new options and capabilities in an appealing design.



There are a few benefits that YouTube claims users will receive just by converting their channels. The site boasts that channels using the new design get more subscribers and more channel visits, although while the visits do go up due to the accounts having more links to them, I don’t really see how one would subscribe to another channel just because it has a nice design. If one wants to get more subscribers, they need to have content that appeals to viewers and makes them want to follow and get more.

The new design itself, however, does have some new features worth talking about. For example, users can now create channel art, using pictures from their computers or the Internet to make a more customized profile. Mobile users can also see the channel art from their iOS and Android (News - Alert) apps, as well as mobile Web and TV.

Also new to the One Channel design is the ability to create and upload trailers for one’s work, encouraging viewers to subscribe. Their individual videos and playlists can be better separated into channel tabs and showcases, so it’s easier to keep unique videos organized and sorted.

Of course, YouTube is taking its Google (News - Alert)+ integration even further, with the ability to link a channel with a page or profile. This helps unite one’s various Google and YouTube accounts, providing less to keep track of at once.

While many Internet users have barely gotten used to the new YouTube layout (which many feel is still a step down from the previous design), YouTube seems confident about the new One Channel design. It’s still too early in its lifecycle to say whether or not users will react to it well (although the usual reaction to changing anything on the Internet is “they ruined it”), but as long as I can still watch well-made videos of puppets talking about the zombie apocalypse and the latest “Doctor Who” fan theories, as well as upload my own content, then the change is not likely to change my YouTube experience.




Edited by Alisen Downey
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