Twitter’s (News - Alert) got a new advertisement deal on the way, following up April’s team-up with Starcom. This time, Twitter and WPP are working on integrating Twitter data into WPP media and analytics platforms, in order to help reach new customers.

“We’re excited to forge this global partnership with WPP,” said Twitter CEO Dick Costolo (News - Alert). “As Twitter has grown, marketers are leveraging the platform for brand insights, relevant real-time messaging, and customer research. This partnership will benefit clients by pairing Twitter with WPP’s world-class analytics, targeting, and creative capabilities.”

This is similar to deals made by media and advertising companies in the past, such as Google (News - Alert). It will make for more intelligent advertising campaigns, using Twitter analytics to help better market towards customers and groups, while both companies continue to invest in one another.

While there is minimal information regarding the applications of the partnership yet, there will be more news to come. So far, we’ve been getting hints about new data products and services, as well as training for staff members to better use them.

“Twitter’s relevance continues to grow – not only as a social platform, but also as a window into consumer attitudes and behavior in real time,” said Sir Martin Sorrell, CEO of WPP. “We are delighted to announce this very wide-ranging strategic partnership and to ensure that Twitter data is a key ingredient in many of our disciplines. We look forward to leveraging the platform in a variety of ways for our clients around the world.”

This is not the first time social networks have been put to use for advertising purposes, as many other sites such as Facebook (News - Alert) and Google+ do the same thing (Google was doing that long before Google+ as well). Using it with Twitter isn’t too far off, although it has the added bonus of hashtags to search through, as well as 140 characters per tweet, so it’s easier to identify individual tweets with keywords that can be used for advertising purposes.

Naturally, many will not like the idea of their messages and tweets being turned into advertising data, but Twitter has had a similar deal with Starcom for some time now, so this will not be much of a change.