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May 30, 2013

Spotify Finally Adds Social Recommendations with New Discover Page

By Shawn Hebert, TMCnet Contributing Writer

While Spotify (News - Alert) users can currently get music recommendations based on what artists they like, the company announced on Wednesday its new Discover page, which will allow users to find songs and artists based on what their friends are listening to.



The music-streaming service has made the new Discover page available to all users through its Web player. Those using the mobile or desktop app will have to wait just a little bit longer to receive the update.

The company began testing its new feature last month as part of a limited release for a small percentage of U.K. subscribers. According to Spotify, the Discover page will seek out personalized song and playlist recommendations by combing through social tools and mixing the results with curated content from popular music sites such as Pitchfork, Songkick and Tunigo.

The Discover page will also let users know when their favorite artists are touring in the area. In addition, when playing a song, a list of instant recommendations of related music they might want to play next will be displayed.

Surprisingly, Spotify has lacked a social discovery aspect to its platform all this time. With more than 24 million subscribers, users were forced to hunt for their own music or build from one of the many available Spotify apps. 

In addition to Discover, Spotify also announced a new “Audio Preview” feature, which pauses what a user is listening to currently to give a quick preview of a track or artist they may want to flag for later.

Spotify's newest feature comes as it faces a surge of competition in an already flooded market. Both Twitter (News - Alert) and Google have unveiled their latest music services in the past few months, and other competitors such as Pandora have been offering similar services to Spotify years in advance.

While Spotify has a lot of catching up to do, with over 20 million songs and even more subscribers, the music service is still sitting high in the music-streaming business. Whether it keeps that spot remains to be seen.




Edited by Alisen Downey
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