TMCnet Feature Free eNews Subscription
May 29, 2013

Adobe Acquires Ideacodes to Expand Creative Cloud Division

By Erin Harrison, Executive Editor, Cloud Computing

Adobe (News - Alert) has acquired creative consultant firm Ideacodes, which will be merged into Adobe’s ever-expanding Creative Cloud division. Ideacodes specializes in the design and user experience of smart applications, digital products and networked communities. Financial terms of the deal have not been disclosed.



Emily Chang and Max Kiesler, co-founders of Ideacodes, will join Adobe as creative directors of Creative Cloud, bringing their design and creative expertise to Adobe.

“For the last nine years we’ve worked to re-envision the design of digital products and create the ultimate user experience for their customers,” Chang and Kiesler said in a joint statement. “We’re thrilled to join Adobe at a time when Creative Cloud is beginning to take form, the potential to harness the power of connected networks is being realized, and the influence of good design on experience is being appreciated and expected from people worldwide.”

The San Francisco-based creative agency will help Adobe reach the goal of making Creative Cloud “indispensable,” according to Jeff Veen, vice president of product management at Adobe Creative Cloud.

“Our job at Adobe is to deliver an incredible experience every time a customer accesses Creative Cloud,” Veen said in a statement. “The Ideacodes team will help us realize our goal of making Creative Cloud indispensable for creatives worldwide.”

Image via nofilmschool

Last week, Adobe revealed that Thumb Labs, a small team of mobile developers that have worked with the online creative community Behance, will join the Adobe team to bring mobile experiences to Creative Cloud members.

Earlier this month, Adobe updated Adobe Creative Cloud, which will be available in June and will come with features that allow creative files to be stored, synced and shared, via Creative Cloud, on Mac OS, Windows, iOS and Android (News - Alert). In addition, Behance is now integrated with Creative Cloud, so customers can showcase work, get feedback on projects and gain global exposure.

In 2011, Adobe took its creative suite to the next level announcing Creative Cloud at its MAX technology conference. At the time of the announcement, Adobe officials said that Creative Cloud – which includes 20GB of cloud storage – would become the focal point for the viewing, sharing and syncing of files created by Adobe Touch Apps and Adobe Creative Suite.




Edited by Rachel Ramsey
» More TMCnet Feature Articles
Get stories like this delivered straight to your inbox. [Free eNews Subscription]
SHARE THIS ARTICLE

LATEST TMCNET ARTICLES

» More TMCnet Feature Articles