1. Attendees have plenty of free time between sporadic game action as is witnessed by I’m-at-the-game pics posted on Facebook (News - Alert) and shared with others.
2. For the most part, the weather is far better and device-friendly than in fall and winter football games.
3. Real fans want more than just a visual play-by –play and fake fans want more because they are less into the game and more into the being there event.
4. What are fans to do during more common and mammoth multi-hour rain delays, especially if it’s late and the beverage lines have closed?
5. While baseball has always shown out of town scores, they have lagged bigtime in showing highlights or in-game coverage of them during long breaks.
6. Team owners like perhaps nothing more (sellouts?) than learning more about their customers, building databases of their information and finding ways to at the least engage them if not market and sell to them.
7. Given all the added areas around the field, designed in part for comfortable consumption of food and beverages, there’s plenty of room to sit down and interact then say a NFL stadium.

Reasons against:

1. Most fans, real or fake, don’t attend many games and prefer to focus on the event aspect of the experience and watch all the action that isn’t seen on TV telecasts.
2. Team owners go for the quicker fix of souvenirs and concessions over technology, which is likely to provide a lesser revenue stream at the outset. Priorities.
3. In cities with multiple professional sports teams, MLB, which has already lost ground to the NFL, is fighting in its own backyard to maintain and/or expand its share of advertising and sponsorships from primarily local businesses and organizations.
4. With the high cost of taking youngsters and teens to a pro game, many families have already opted to visit instead more affordable and fan-friendly minor league venues. Capturing young demographics is paramount as they are more tech-savvy and thus likely to interact with outside resources during a baseball game, for example, and are tied more closely to friends via social media.
5. MLB is clearly the slowest of all the pro sports to embrace change and evolution in the sport itself. The league makes a snail’s pace look like a Usain Bolt sprint. How much this translates to use of technology to enhance the fan experience is obvious as we are discussing the topic at hand.
6. Many fans are aware that much of the motive behind improving the fan experience entails collecting their information for marketing and sales (upselling) efforts which they are wary of in general. This applies to other pro sports, such as football. Pro teams have made use of fan pages on Facebook to collect likes and provide basic info and photos, but the value for fans doesn’t appear significant.
7. While Facebook fan pages are a start, MLB team owners need to reach well beyond those currently attending games to the masses. It remains to be seen whether they have the wherewithal to get beyond customer retention efforts to those who they know even less, if anything, about.