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May 14, 2013

Electronics Arts & Disney May Be Just What Star Wars Fans Need

By Steve Anderson, Contributing TMCnet Writer

Recently, Electronic Arts (EA) won a particular license from Disney (News - Alert), and it's a powerful license indeed. It's the license to make Star Wars video games for the Disney company, who recently acquired Star Wars along with Lucasfilm. Along with the license comes the right to make games for not only consoles, but also for PCs and mobile devices. Some are already calling this a great deal for Star Wars fans everywhere, and not without reason.



EA already has some history with the Star Wars brand, according to a Motley Fool blog. Electronic Arts launched the massively multiplayer online role playing game (MMORPG) "Star Wars: The Old Republic" two years ago. The game cost fully $300 million to develop, and after it didn't perform to expectations--the game recently went to a free-to-play status--EA's then-CEO, John Riccitiello, resigned.

Yet this isn't EA's only experience in the Star Wars arena; subsidiary BioWare has a wealth of it in not only the Old Republic MMO but also in the form of two installments of the "Knights of the Old Republic" series. While the second one wasn't quite so well-received as the first one, mostly owing to an ending that proved less than satisfying, it's certainly still experience from which EA can build, giving EA what amounts to a clean slate. Disney, meanwhile, retains many of the critical rights while still allowing the company to capitalize on gaming by having some games built outside of Disney's house.

However, there are sure to be some challenges associated with this. EA's public perception is less than top-notch, having recently won the award for "Worst Company in America" from The Consumerist's annual voting two years running. With two major EA Star Wars titles--the Old Republic MMO and "Knights of the Old Republic 2"--still likewise suffering, gamers may not be too eager to pick up an EA Star Wars title unless the results turn out better than hoped for.

That's not to say that EA can't make a good Star Wars game, of course. Indeed, some believe that EA has the potential to learn from its mistakes and bring out a better Star Wars that has what gamers want. EA is going to need to pull out all the stops, dial back on the DLC and the microtransactions--remember how "Dead Space 3" turned out?--and focus on delivering a top-notch game play experience that gamers can't help but love. That's what's going to make this a match made in Star Wars heaven.

Naturally, only time will tell just how it all boils out, but EA and Disney may indeed be just what Star Wars fans needed most.




Edited by Rich Steeves
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