Mobile Performance Management pioneer Crittercism has been recognized by Gartner (News - Alert) as a “Cool Vendor.”

The company has made it to Gartner’s "Cool Vendors in Application Performance Monitoring, 2013" report.

Based in San Francisco, Crittercism is the world's first mobile application performance management (APM (News - Alert)) solution. Its popular Error Monitoring product provides support to established mobile platforms. This product is also touted to have the ability to power performance improvements for mobile apps on more than 500 million unique devices.

Mobile today is more than a device to talk, and each day more enterprises turn toward mobile to engage their customers. However, these enterprises find it difficult to manage mobile apps with traditional Web technologies and thus use the services of Crittercism to address this challenge.

"We believe being recognized by Gartner as a 'Cool Vendor' serves as further validation of our mission to provide an easy-to-implement APM solution that is built specifically for mobile, so app developers can have a real-time view for how they are performing in the wild and make smart decisions," said Andrew Levy, co-founder and CEO of Crittercism.

Readers of Gartner's Cool Vendor report will gain insight into emerging application performance monitoring (APM) offerings brought by multiple buyers.

Gartner research vice presidents Jonah Kowall and Will Cappelli point out that the need for APM is driven by an increase in application complexity. This demand is also increased due to the challenge of quality delivery in agile and cloud environments.

Both vice presidents of the research firm expect this year to bring offerings in mobile and software as a service.

Crittercism has a long list of customers including eBay (News - Alert), Nike and Home Depot.

The company was in the news in March of this year for announcing that it had raised $12 million in Series B funding in a round led by existing investor Google (News - Alert) Ventures, with Wesley Chan, general partner at Google Ventures, joining the board.