If Instagram launches a spinoff site called Foodiegram, remember, you heard the idea here first. That's how prevalent pictures of people's food are on the photo sharing social media site.
For many, the pictorial deluge on Instagram featuring what's for dinner is just that – a never-ending scroll of full plates and brimming martini glasses.
But CT Food, a Swedish food supplier, is using Intsagram for an educational purpose. The company has launched a service that makes practical culinary use of Instagram for those who want to recreate restaurant meals at home.
Aimed at people who might love eating Asian cuisine but don't know how to make it themselves, CT Food specializes in East and Southeast Asian food supplies in Sweden, and its Instagram account, @AskCTFood, has a team of foodies ready on hand to answer any questions about Asian food that inquiring minds may want.
The idea was conceived by businessman Luong Lu, copywriter Farnaz Sajadi and Web developer Nikola Romcevic. The three conducted research that showed that while Swedes tend to love Asian food, they haven't the slightest idea how to make it themselves – at least not beyond the basic “cliché dishes,” Lu said.
“We want to broaden their view and enhance their confidence,” said Lu, adding optimistically: “Nothing is complicated if you know how to make it.”
To use the service, one can take an Instagram of a meal they don't know how to make and tag (News - Alert) @AskCTFood. A response will come detailing how to make the meal in question regardless of how exotic the ingredients.
Most requests are handled between 3 p.m. and 6 p.m., but the account can be operated at all hours depending on who is manning it.
The tone of the replies are friendly and mom-like, Lu suggests, for, “Who knows better than mom?”
CT Food also lists more than 500 ingredients on its Instagram account using a hashtag for each so the user knows what to buy when they embark on cooking the depicted meal.
Edited by Rachel Ramsey