Google’s (News - Alert) been quite a pioneer in the Internet, and it has respectfully earned the No. 1 spot as most-visited site on the planet. The company has made several strides in developing affordable and high-quality products that never ceased to improve people’s lives.

Today, many people use Google’s search engine as a learning tool and its smartphone platform – Android (News - Alert) – has become an increasingly useful in helping people stay connected with the friends, services and entertainment they love; all while holding its own against Apple (News - Alert). Speaking of Apple, the Android operating system has certainly done well this year, holding a firm grasp of the market by occupying 70 percent of it at the first quarter of this year. That’s far beyond what its competitors are pulling in, and impressive for a company that started out as a search provider. But Google didn’t just do this for the greater good. It has plans to get some revenue out of the whole ordeal.

2013 will be the year of advertising. The Android maker intends to capitalize on its muscular grasp of the market and reform its advertising platform to gain revenue in a newly bred mobile ecosystem. Its focus right now is to turn the tide on declining values in cost-per-click (CPC (News - Alert)) advertising.

In other fronts, Google is trying to push its high-speed fiber Internet service into other cities (recently, Austin, TX and Provo, UT). Its logic is that if people have faster Internet service, they’ll browse faster and, hence, they’ll also reach advertising faster. Google has its eye on paid search, a model in which people pay to have their most relevant pages show up in top spots on search results. When people make searches, these things pop up and entice them to click their way into those sites. Added to this is the lucrative YouTube (News - Alert) advertising model, which drives large amounts of revenue its way. As more people have faster Internet speeds, they’ll be able to view high-definition content without any restraint or backlog of data.

As Google continues to expand, we presume that it will also provide newer services and find new ways to squeeze revenue out of it.