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April 03, 2013

Make that to Go: Wal-Mart May Tap Customers for Delivery

By Nicole Spector, Contributing Writer

This is one way to share the wealth – Wal-Mart, the increasingly filthy rich super chain, is reportedly considering a radical new approach to how it handles its delivery services – by getting customers to deliver its goods to online buyers.



The service would help Wal-Mart compete with online retailers, in particular with the behemoth of the Internet commerce land, Amazon.com (News - Alert). It’ll also help the store’s shoppers looking to save some money – or just plain money – in a wan economy.

Wal-Mart would also be one of the first major corporations to embrace the “sharing economy,” a crowd-sourcing philosophy that has risen to prominence of late with innovations like KickStarter.

Considering how Wal-Mart is evolving, this is a reasonable development, should it take. The chain has already begun making arrangements to ship online orders directly from its stores to cut down on transportation costs and get products to their destination ASAP (in the ideal situation, faster than Amazon.com can).

The strategy is implemented in 25 stores, and Wal-Mart intends to double that number this year, and go upward from there.

This potential new development sounds like a swell way for Wal-Mart to transition into the King of local delivery service. It also has a nice touch to it – a kind of benevolence, which is unusual for the super-chain repeatedly scolded for its poor ethics throughout the years.

In the scenario that Wal-Mart gets local customers to take on shipping responsibilities, it would work something like this: Customers would basically be renting out their cars to Wal-Mart, as well as their chauffeuring services, and their time of course. If this does happen, it’ll be fascinating to see how the company would be able to pull it off without a hitch, and how the program would function.

Would these customers become employees? How would scheduling and allotment be organized? What if a deadbeat doesn't “show up for work” one day and the last Tickle-Me-Elmo – property of Wal-Mart – was in his trunk?

Wal-Mart suggests it doesn't have all the planning worked out yet. Jeff McAllister, senior vice president of Wal-Mart U.S. Innovations, says the idea is still in the brainstorming stage, but that it's a possible reality “in a year or two.”

Wal-Mart's net worth is just shy of a hundred billion dollars...How much do you think it will pay its delivery boys and girls? 




Edited by Braden Becker
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