Anyone who uses the Internet to read news and other articles, aka, just about everyone who reads news and articles to begin with, can relate to the feeling of wanting to read something they come across online, but not wanting to read it right then. One could copy the link and e-mail it to themselves and make a note to read the article later, but that requires effort and a semblance of an attention span, or what's worse, memory.
Amazon has apparently caught on to our procrastinating preferences – the company has added a “Send to Kindle Button” for publishers to use on their websites and WordPress blogs. By clicking the button on a site, a reader can directly send select articles to her/his kindle.
Amazon actually launched the “Send to Kindle” app last year on Google (News - Alert) Chrome (and later Firefox), but it didn't directly serve publishers, who can now add the feature as a clickable service on their sites with the “Send to Kindle Button.”
The tool, announced on Tuesday, has already attracted some heavy hitters. The Washington Post, Time magazine, and the popular group blog Boing Boing, have integrated the service into their pages. And big names are not the only ones who can prosper from the “Send to Kindle Button;” anyone operating a site using WordPress can download the feature for free here.
The new tool, which serves as an alternative to other “read-it-later” services like Pocket and Instapaper, shows just how far e-reading has come. The e-book is only one chapter, so to speak, and in an increasingly paperless world, it will be fascinating to watch how far Amazon, and other bookish enterprises, will take the electronic reading experience.
Edited by Brooke Neuman