Tesco has named some industry heavyweights to manage its new services.

The U.K.-based company has hired one of Facebook’s (News - Alert) retail heads, Gavin Sathianathan, and Sainsbury's head of digital and cross channel unit, Mark Bennett, for the Blinkbox service. Blinkbox provides film and streaming television services.

Sathianathan will be the managing director of Blinkboxbooks and Bennett will be managing director of Tesco’s online music-streaming service. Tesco’s two new services will roll out by the end of 2013.

In 2011, Tesco, a food and grocery retailer, acquired 80 percent in BlinkBox Entertainment, TMCnet said. Last year, Blinkbox acquired We7, a music-streaming service for $16.75 million and it was rebranded as BlinkboxMusic; and Blinkbox acquired Mobcast for $7 million and it was recast as BlinkboxBooks, The Next Web reported.

"Technology is changing how people read,” Sathianathan said in a recent statement carried by Marketing Magazine. “Offering a digital book service is an example of what Tesco does best – focusing on the customer and anticipating their needs as the market evolves."

In addition, Scott Deutrom, Blinkbox’s current director of advertising and sponsorship, was named managing director of Tesco's new Clubcard TV, a movie and TV service. Clubcard TV is a free video-streaming service supported by ads. Clubcard has 16 million members. It offers a lot in family-friendly and child-friendly content. Advertisers include: Kellogg’s, J&J, Colgate and Danone.

“The reason we can offer great programming for free is because customers will see relevant advertising before and during the movie or TV show they are watching,” Michael Comish, CEO of Tesco Digital Entertainment, said in a company statement. “We’ll use Clubcard data to tell us what might be relevant for our customers and therefore help us deliver a more personalized service.”

The service also may be expanded to games consoles, tablets, Smart TVs, Blu-ray players and set top boxes, the company said.