Bad news for BlackBerry (News - Alert), formerly Research In Motion, this week as Netflix has confirmed rumors that it has no current plans to develop a version of its video streaming app, native or port, for the newly released BlackBerry 10 platform. Indeed, Netflix officially commented that it has chosen to forgo the platform, at least for the time being.
While this doesn't necessarily spell disaster for BB10, it is certainly a bad sign since app ecosystems have become an important part of mobile platforms to the point that many consumers won't choose a platform that doesn't support their favorite apps.
Netflix didn't offer any reasoning behind its decision to skip BB10 for now, but most say it's apparent the company has little incentive to develop for the platform. There's also the fact that most Netflix mobile users are already subscribers to the service, so it's not likely the company would see much of a subscriber gain by making a BB10 app.
Aside from the big two platforms, Android (News - Alert) and iOS, even Windows Phone, a platform that has been struggling to gain traction, boasts its own Netflix app. Still, though, the operating costs of developing and maintaining an app for BB10 must outweigh any potential benefits so early in the platform's life.
When considering that Instagram is also waiting to see how BB10 fares until considering developing for the platform, this news starts to seem a bit more serious. However, BB10 has still seen a fair amount of support from popular apps — including Kindle, Skype (News - Alert), Facebook, Twitter and Dropbox — thus far only a month after the launch of the BlackBerry Z10.
Furthermore, things may yet improve for BB10 with the release of the BlackBerry Q10 later this year, which sports the classic BlackBerry keyboard that many are undoubtedly waiting for. Indeed, even U.S. subscribers have already confirmed they will be carrying the Q10, with Sprint even rolling out an unlimited 4G LTE (News - Alert) data plan for the device.
Edited by Brooke Neuman