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February 22, 2013

Nexmo's API Package to Get $3 Million Capital Infusion

By Steve Anderson, Contributing TMCnet Writer

Recently, Nexmo put up a slice of good news as it closed a round of funding with Intel (News - Alert) Capital and several other investment firms yielding a healthy $3 million shot of fresh capital into its operations. The $3 million already has a purpose in mind, however, as Nexmo plans to put the money directly into bulking up its API suite to provide more functionality in terms of cloud telecommunications.

That's a fine start, but it's not the only plan that Nexmo has for that $3 million. Nexmo is also looking to get its direct to carrier installations in place, providing more opportunities for Nexmo's product line to get in place and operating. Nexmo already has a variety of clients in place--the list only just begins with Airbnb and Viber--and has been experiencing steady growth since its start. Nexmo has added more than 70 different carrier contracts over the last two years, and adds, typically, an average of two new carriers every week. Nexmo services, meanwhile, have such reach that they cover most of the planet, allowing companies and applications alike the ability to communicate with over five billion people worldwide.

There's a good reason that Nexmo has the kind of reach it does, and it's related to just what Nexmo's APIs actually do. Nexmo provides a way for apps to both send and receive huge volumes of mobile messages, and it can send and receive these messages at wholesale--rather than retail--prices. That represents substantial opportunity for businesses to use mobile messaging as a marketing tool.

Given the sheer number of companies that are getting into mobile commerce and using mobile messaging to promote mobile commerce--as well as the non-mobile variety--there's a clear potential here for Nexmo's APIs to be extremely valuable. The fact that other APIs from Nexmo allow businesses to open up b2b revenue streams as well certainly doesn't hurt.

A slow economy will leave many businesses eager to find new ways to use their capacity to the fullest. The ability to employ new technologies in a bid to spur business will generally be well-received, and Nexmo's line of products allows companies to put together scalable operations that can be adjusted upward, or downward, as the need requires. This minimizes waste and allows the fullest range of opportunities to be realized, just the kind of thing that a company really needs to get ahead.

Nexmo's recent infusion of capital, meanwhile, should serve as a great help in getting its products out the door and front of mind when it comes to the potential purchasers.




Edited by Brooke Neuman
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