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February 21, 2013

Yammer Reports Record Growth

By Robbie Pleasant, TMCnet Contributor

It looks like Yammer (News - Alert) is doing quite well following its acquisition by Microsoft, with a massive increase in sales and customer adoption in 2012. The Enterprise Social Network has seen record growth, now with more than seven million registered users.

In 2012, Yammer sales nearly tripled from its previous year, with a 165-percent increase in paying customers. In the fourth quarter alone, it had four times the sales from previous fourth quarters. Suffice to say, it has become quite the large social network, and as with all networks of that nature, this growth will help it continue to accelerate adoption.

Among Yammer’s new customers are companies such as GlaxoSmithKline, SABMiller, T.G.I. Friday’s and the Trek Bicycle Corp. It’s clear that the network is great for businesses of all shapes and sizes, as it has paid customers among the largest retailers, pharmaceutical companies, telecommunications companies, financial service companies and more.

Of course, Yammer will also continue to grow and improve. It’s implementing SkyDrive Pro, providing file storage, and is helping users preview and edit files within the Yammer feeds with Office Web Apps. This way, customers can better store, edit, collaborate and share content; that’s far more effective than posting a status update here and there.

“Yammer experienced banner growth in 2012 and grew particularly fast in the fourth quarter,” says David Sacks co-founder and corporate vice president of Yammer. “Our momentum is definitely accelerating following the Microsoft (News - Alert) acquisition. The power of the freemium model and the validation that Microsoft brings to Enterprise Social Networking is helping drive mainstream adoption among leading organizations. Enterprise Social Networking is becoming the cornerstone of workplace collaboration for its ability to empower people and drive employee engagement, team collaboration and business agility.”

With 2012’s remarkable growth all accounted for, we can look forward to seeing where it goes in 2013. Its paid and unpaid users continue to grow, creating a more connected network of enterprises and their employees. We can look forward to plenty more from Yammer in the coming quarters.




Edited by Rachel Ramsey
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