Burlington, Massachusetts-based Veracode markets itself by touting that it is the only independent provider of cloud-based app intelligence and security verification services. According to the company, it “provides the fastest, most comprehensive solution to improve the security of internally developed, purchased or outsourced software applications and third-party components.” 

The company most recently developed a free tool called SmartShare, which offers developers, bloggers and marketers a more secure way to swap and share bookmarks with one another.

Currently, the company supports a variety of platforms such as ColdFusion, Windows Mobile, BlackBerry, Android (News - Alert) and iOS.

The app, available for download at www.veracode.com, only shares sensitive information with specific social media networks that are on a “trusted list.”

But why is there a need for such software? According to a Yahoo! Finance report, “With more online content being shared than ever before, there has been an increase in the number of tools available for download (such as popular plugins like AddThis and ShareThis). Many sharing tools track users and gain access to valuable information, like web browsing history, which is stored in user profile databases that can be breached.”

According to the company, which shares this data with a very limited number of networks rather than hundreds that its competitors’ tools do, “SmartShare helps to ensure added browser security.”

The company has easily thrust itself as security savvy, and in November 2012, released an infographic titled, "How Companies Track You on the Web: The Tracks You Leave on the Internet,"  suggesting that elected officials and users should pay more attention to how companies are tracking  actions on the Web. It is these types of security issues that compel the company to develop free tools such as SmartShare, and consult and write about commercial and consumer IT security threats, and breaches to large chunks of the market experience daily.