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January 28, 2013

How BYOD, Social Media are Revolutionizing Nearly Every Industry

By Jamie Epstein, TMCnet Web Editor

Right now, customers are demanding to be mobile and remain productive while on-the-go. That is why one of most significant trends impacting business operations right now is BYOD, also known as bring your own device, which in turn is leading to the consumerization of the enterprise and workforce. People are increasingly turning to their devices, services and apps for both business and personal use, and this will only increase as time goes on, as it can significantly benefit both employees and businesses alike.

According to Andy Abramson, CEO and founder of Comunicano, Inc., “As a result we’ll start to see consumer approaches to enterprise product marketing,” as he told TMCnet in an exclusive interview.

BYOD is here to stay. While not everyone likes to use the same services, we all need to communicate, share and collaborate, so regardless of device platform or operating system, everything and everyone needs to simply work together.

However, as new technological trends increase, cloud computing plays a large role, as it enables employees spread throughout the world to remain connected. Comunicano touts itself as being a cloud-based business that keeps people who move geographically from being forced to change anything except where they sit or what time they start their day.

While for many the cloud has made things easier, several security concerns still tend to arise that must be overcome by companies quickly. The fact that something’s cloud-based verses premises-based doesn’t mean anyone should be any less vigilant on their approach to operational and data security and integrity.

Trends like BYOD and the cloud wouldn’t be possible without next generation platforms such as unified communications and VoIP. Yet, issues still remain that businesses must contend with as they determine when and how to migrate to IP-based communications.

Abramson added, “Businesses need to get past price as the driver and look at functionality and features. One area we think is very important is workflow in the whole UC experience, and it needs to be the way we already work, not a change in behavior. The other is the need for a mobile PBX vs. a bunch of phone numbers on speed dial. A mobile PBX will foster more collaboration and less missed calls, fewer voicemail sessions and reduce back and forth telephone tag by getting everyone on the same page at the same time.”

In the New Year, social media will continue to reshape the way firms deal with customers. In Comunicano’s case, “Social media’s growth means that our clients need to react to things more quickly and be more engaged with their customers than ever before,” Abramson stated.

Remaining focused on technological innovations and how they will benefit customers, the company is always on the search for things it can deploy that allows it to stay out in front, not walk behind clients or its customers.

Additionally, visual collaboration that includes video communications will gain market share this year because of the consumerization of the enterprise, more access to devices with webcams (Macs, tablets and smartphones) and easier integration with other services. Mobile + cloud is ideal for visual conversations, and with LTE (News - Alert) getting deployed around the world, you won’t have to always meet on a bridge, or be in a fully equipped room to be part of the conversation face to face, from anywhere.

In an interview back in September, he stated, “Video is the new voice and enables people to see one another, but often times it’s misused. It would be better to give every employee Skype (News - Alert) or CounterPaths Bria and an iPad vs. buying room-based systems and only having the CEO and a few others be able to use video in communications.”

In order to remain at the edge of technological innovation, it is key to attend important conferences. Lucky for you, ITEXPO (News - Alert) Miami 2013 is kicking of tomorrow and will be happening until February 1 in the Miami Convention Center in Florida.

At this not-to-miss event, exhibitors, attendees and thought leaders can come together to discuss newly introduced trends, forecast what will happen in their respective spaces in the long term and even form new strategic relationships. Abramson is most excited about Startup Camp and seeing Rich Tehrani and the TMC (News - Alert) team. He is also pretty pumped about moderating the session titled, “Why Enterprise Video Will Explode in 2013,” from 2:30 to 3:15 p.m. on Thursday, January 31, where he will be joined by Akhil Behl, Cisco Systems; Karl Dahlin, Aver; Scott Kutos, InterCall (News - Alert); Paul Rusheleau, Magor; and Scott Wharton, VidTel Inc.

Edited by Allison Boccamazzo
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