Taking photos with our phones or other mobile devices is nothing new. In fact, it seems as if taking photos with our mobile devices is more popular than taking pictures with actual cameras, at least when it comes to individual users. Companies that specialize in photography are trying to adapt to this change with some relatively new moves. One of the oldest companies in this space is making a drastic move that it hopes will keep it relative in the digital age.
Polaroid seems to understand that while taking pictures with your camera phone can lead to some great shots, especially with the aid of companies like Instagram, one area that hasn’t really caught up is the ability to make really great prints of those photos.
Polaroid is banking on the notion that there are enough people out there who aren’t particularly happy with the results when they print their digital photos by themselves. The company recently announced that it will open 10 different Fotobars across the United States.
Image via Shutterstock
This move is just the latest one by a company that is trying to stay relevant in a world that no longer needs instant photos printed out, a service that once allowed it to be a world power. In addition to the Fotobars, Polaroid is expanding its technology into fields like 3D glasses and the like.
Polaroid says that the first Fotobar will open in Delray Beach, Florida this February. Stores in New York, Boston and Las Vegas will follow shortly thereafter. The company says it will be laying out its plan in greater detail at the upcoming CES (News - Alert) event.
"There are currently around 1.5 billion pictures taken every single day, and that number continues to grow in tandem with the popularity and quality of camera phones,” said Warren Struhl, founder and CEO of Fotobar in a recent press release.
"Unfortunately, even the very best of those pictures rarely ever escape the camera phone with which they were taken to be put on display around our homes and offices. Why? Because turning those pictures into something tangible, creative and permanent is neither easy nor fun. Polaroid Fotobar stores are going to change all of that." Struhl added.
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Edited by Brooke Neuman